So, what are your thoughts on expired listings? I personally am starting a expired listing campaign. I am going to do a 8 week touch campaign. Every week I will send them a letter or some kind of information that will be helpful for a expired to know. I know of a Realtor in our area, well a little ways away from us but close enough that I am familiar with what she does. Anyway, she runs a pretty good expired campaign and from what I understand she is pretty successful. I personally have seen some of the listings she has picked up from her campaigns.
I think if you are diligent enough it will pay off. I have been a expired myself, a while back prior to becoming a Realtor. My experience with that was alot of Realtors sent me letters the first week and then more then half of them stopped by the second week, by the third week I had one person left sending me things and even he, after 5 week, gave up! IF someone had continued to mail me I would eventually have started reading their stuff. And I would have listed with them if they had continued.
I mean, if they can be persistent enough to continue to send me information after 6 or 7 weeks then maybe...just maybe...they can be persistent enough to sell my house in this market? They have already proven to me that they are different then quite a few other Realtors in the area.
Also, I LIKED it when the Realtor hand wrote my name and address on the envelope. That is how I opened my first letter, after my personal listing expired. I was routinely throwing the other letters away when I received one with a hand written address, it caught me off guard...I opened it. So, I make sure that I take the time to hand write the addresses AND put a personal note inside.
Just things I have been thinking about today as I get into this new campaign!
Have an awesome day!