If You’re Not Burning Fuel You’re Not Marketing

By
Real Estate Broker/Owner with Aspen Lane Real Estate Colorful Colorado CRE# 40005863

 

drivingIf You’re Not Burning Fuel You’re Not Marketing

 

 

With social media and the age of internet marketing, many of us forget that there is nothing like good old fashioned hand shaking marketing.  

 

Our marketing plans can have many different funnels like SEO, direct mail, advertising, lead generation systems, etc., but we need to remember that the best way to sell ourselves is to get out and actually talk to people.  It is very easy to work from home as Realtors these days and sit behind the computer screen all day.  It takes effort to clean up and get behind the wheel with a purpose in mind. 

 

One thing I like to do when I have no particular people to visit is go to new home sites.  It is always good to know what inventory is available in different parts of town and at what price point.  When a client inquires about new construction in a geographic quadrant, I like to have the answers. 

 

I spent 3 hours today visiting new home builders and feel that I had a productive day.  You never know when one of the new home consultants will need a Realtor to refer to a buyer who may have a home to sell.  Showing interest in their product and taking time to visit them in person goes a very long way when they are trying to think of a good Realtor to refer. 

 

About 60% of my business last year consisted of new construction.  This is nothing to sneeze at by any means. 

 

So, next time you are sitting in your sweat pants trying to figure out what to do on the computer to generate more business, get in the car and embrace the outside world.  You never know what you may find out there.

 

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Paul McFadden 01/21/2014 11:21 PM
  2. Tammie White, Broker 01/25/2014 09:28 AM
Topic:
Real Estate Industry
Groups:
The Art Of Marketing You
Colorado Realty Bloggers
Women And Their Business Hear The Roar
Diary of a Realtor
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Tags:
in person marketing

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Rainer
74,797
Mary Cruz & Team
Global Home Brokers - Seattle, WA
Real Estate Professionals

Belinda- you’re right!! we always forget the old fashion marketing and spend tons of money buying leads or advertising on Social Medias, but referrals and as you say actually talk to people are the best ways to increase your business. Thanks for the remainder :) 

Jan 22, 2014 03:42 AM #38
Rainmaker
306,723
Zohar "Zack" Zamir
Keller Williams Town Life - Fair Lawn, NJ
Fair Lawn, Bergen County & Northern NJ Real Estate

great article!

Jan 22, 2014 03:50 AM #39
Rainer
16,406
Harry Smith Jr.
Keller Williams Realty Northville Market Center - Detroit, MI
Realtor, Southeastern Michigan Homes For Sale

My wife and I were just talking about how we rarely see other agents out in the field. Some agents seem to be afraid to pick up the phone or meet face to face.  It is good to know that our face to face marketing campaign will not be a waste of time or effort! 

Jan 22, 2014 04:40 AM #40
Ambassador
1,702,855
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I do this often. That's why my website includes the newest neighborhoods in Franklin. I know the locations and builders before many agents in my area even know there a new neighborhood.

Jan 22, 2014 04:41 AM #41
Rainmaker
107,106
Graig Griffin, SIOR
Utah Advisors | Windermere Commercial - Salt Lake City, UT
Commercial Real Estate - Utah and Nevada

Love it.  One of my favorite quotes "The only time you have too much fuel is if you are on fire."

Jan 22, 2014 05:34 AM #42
Rainer
35,769
Thomas Tom Carpenter
VanDyk Mortgage Corporation - Grand Rapids, MI

Yes so true Belinda, we so often forget this business in based on personal contact and building a relationship with people. Good Job !!!

 

 

Jan 22, 2014 05:58 AM #43
Rainmaker
527,231
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I like to spend one day a week at a new coffee shop or deli during the morning before lunch or the later afternoon hours.  I find that I can get work done and meet some people in the process.  And if you visit these local businesses often enough, they will know who you are and start to get to know you.  Which can only lead to good things.  Because when one of their customers is talking about real estate, you will come to mind!  I like those kind of referrals.  And I am doing my part to keep these little places open too.  Thank you for sharing!

Jan 22, 2014 06:01 AM #44
Rainmaker
382,580
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Belinda, you make some great points. An important part of any Realtor's keep in touch plan should be to make "Face time" with their best past clients. A great way to organize all the keep in touch activities you do and to remember to meet with the right people is to schedule everything in your CRM so you get automatic prompts at the right time. - Rich

Jan 22, 2014 06:07 AM #45
Rainmaker
374,671
Stephanie Arnett
RE/MAX Partners~ Starkville, MS - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

Perfect reminder!

Jan 22, 2014 06:18 AM #46
Rainmaker
592,806
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Belinda -  great reminder to get out of hibernation and what better way than to learn about the new inventories the builders are selling.

Jan 22, 2014 06:25 AM #47
Rainmaker
83,586
Devin Keays
Keller Williams The Marketplace - Las Vegas, NV
MBA

Great point, we went through the new home tour here in Las Vegas a few months ago. It was great to see how many developments have popped up recently and to see some of the new areas. Always good to stay knowledgeable

Jan 22, 2014 08:21 AM #48
Rainer
57,071
Michael Ha Elmhurst
Rego Park, Forest Hills, Jackson Heights, Corona, Middle Village - Elmhurst, NY
Woodside, Maspeth

True! There is nothing like good old fashioned hand shaking marketing.   

Jan 22, 2014 09:11 AM #49
Rainmaker
838,499
Barbara Altieri
RealtyQuest/Kinard Realty Group, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Belinda -- We just discussed this subject at a sales meeting. It's so important to get yourself out to local businesses and network. You're proof that it works! 

Jan 22, 2014 09:35 AM #50
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Networking has always been a positive away to generate business. Rainmaking in it's basic form

Jan 22, 2014 10:49 AM #51
Rainer
369,943
Thomas F. Scanlon
Borgida & Company P. C., CPA's - Manchester, CT
CPA, CFP

Belinda,

Sooooo well said.  The tools of the modern age are unbelievable.  With that said, the 'old school' tools of burning some shoe leather never go out of date!

Cheers,

Tom

 

 

Jan 22, 2014 10:52 AM #52
Rainmaker
561,561
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

I put 40,000 miles on my car last year, and you're correct. There's a direct connection between effort and rewards.

Jan 22, 2014 11:05 PM #53
Ambassador
1,153,671
Bryan Robertson
Los Altos, CA

This is one good reason why our office is a "store" so agents can engage with consumers and build relationships.

Jan 24, 2014 12:03 AM #54
Rainer
306,519
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

Meeting people is very important and it it an art that we are losing as time goes on. Meting people face to face is this best way to do business.

Jan 24, 2014 04:27 AM #55
Rainmaker
488,764
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Good point, get off the computer.

Jan 25, 2014 04:39 AM #56
Rainer
2,200
Ryan Leadem

Thx for the post,  a relevant question to anyone who cares to answer, how do you (aimed at any agents) go about deducting your business related milage for tax purposes?(or do you?) 

Jan 25, 2014 06:22 PM #57
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