To buy Trulia leads, or not to buy Trulia leads

Real Estate Agent with Galt Ocean Realty Ft. Lauderdale 3217129

Hello fellow Realtors and Real Estate professionals.

I run a website at This website is your one-stop shop for searching the MLS and other important information to make buying, selling and renting a home much easier and less daunting.

My website uses IDX technology and an interactive search map that is supposed to optimize SEO (Search Engine Optimization) and raise my Google score when people search for real estate in my area.

I am really excited about the website and extremely happy with how it showcases my business and helps customers in a variety of different ways. However, as far as lead generation, it is expected to be some time before I can really see any increase in customers through Google searches. For now, it is still word of mouth.

Instead of paying around 100 per month to Trulia or Zillow for a zip code in which to farm leads, I paid for the website. I'd rather avoid using Trulia or Zillow, but would consider it if it would really bring me viable leads.

So I ask the fellow Realtors and Real Estate professionals out there. Do Trulia and Zillow work for you?

A fellow Realtor in my office was explaining to me just how busy he's been since starting his Trulia leads program. The phone doesn't stop ringing, he says. But how many of those deals has he closed? If you said one, you guessed one too many.

I'd rather spend my time and money building a kick-ass website that will eventually work for my business once its optimized than spin my wheels with Trulia or Zillow. Plus, my MLS search is more up-to-date and easier to use.

Am I making a mistake? Any other thoughts or suggestions? Thanks and if you or anyone you know is looking for real estate in the South Florida area, feel free to E-mail me at, call at 954-856-6397 or sign up through the site at  

Posted by

Jeff Lippman | Realtor - Investment Specialist | Galt Ocean Realty | 3350 North Ocean Blvd. | Fort Lauderdale, FL 33308 | C: 954-856-6397 | E:

Comments (2)

Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

Well Jeff, having a awesome website obvious is not enough. You need leads to go to your website. Leads are a numbers game and you need a lot to get one good one. In most real estate plans you figure how much you want to make then some other stuff but it comes down to how many leads you need a day. Mine is 2 a day to get my goal. Now those end up being 60 at the end of the month. I need at least one of them to pan out. You can pay for leads are create ways for free leads.

Jan 22, 2014 06:01 AM
Jeff Lippman
Galt Ocean Realty - Fort Lauderdale, FL
Investment Specialist (954-856-6397)

Awesome, thanks Mike. I like how you broke that down and I will definitely give that a try. I appreciate the advice!

Jan 22, 2014 06:06 AM