Sometimes we forget what it is like to be a seller

By
Real Estate Agent with Atlanta Communities 303302

I had an enjoyable day today. I shot video of a $1.1 million home. It was situated right on a lake front and was beautiful. But you know what? That really was not the best part. I was blown away at the end when we asked the owner what he loved about his home. I recorded 40 minutes of video without pausing. Know what I got? Pure passion from a man who built and lived in the home.

The owner poured his heart out about what he loved about the home he designed and built. At first he was a bit shy about talking on camera, so I dropped it down by my side, but kept it running. I wish I could post the 40 minute video, uncut, and let that sell the home. Unfortunately we will cut it down to 3 minutes and make it a slick presentation. But the unedited version, the one where I focus on the ceiling while the owner talks, is pure gold.

My takeaway from this is that your seller is a goldmine of information. Just by asking the simple question of what do you love about this home, you can unlock many of the secrets that will secure the next buyer, if you listen closely enough. I hope the current owner allows me to present the new owner with a copy of the unedited video where he talks about his home. The new owners would consider this a gift I am sure.

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage

 

Ph. 770.713.1545

www.denboerhomes.com

 

I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

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Active Rain Newbies
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Diary of a Realtor
Tags:
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Ambassador
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Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Pretty inspiring Peter. Why does he want to sell? Post a clip when you get it together.

Jan 22, 2014 07:52 AM #1
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Look forward to seeing what the owner had to say.  Glad you were able to catch all the enthusiasm the owner had to say about their home.

Jan 22, 2014 07:59 AM #2
Rainmaker
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Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

There is no doubt that would be nice to view. That is a great question to ask your seller, what they enjoy or like about the home. Nice one Peter. Plus a Million Dollar listing isn't bad either.

Jan 22, 2014 08:37 AM #3
Rainmaker
3,607,509
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hello Peter. Neat insights are wonderful. Good for you for asking the question.  

Jan 22, 2014 09:03 AM #4
Rainmaker
241,327
Bette Gottwald
UNITED REAL ESTATE | Central PA - Mechanicsburg, PA
"Bet"on Central PA Real Estate!

Peter, So many of our Sellers are passionate about their homes and have built many memories in the home.  One of our objectives in a listing interview is to get the Seller to "sell us" their home, gathering whatever information we can to help us get the home sold.  A 40 minute commentary, wow -- can't wait to see the home!

Jan 22, 2014 09:10 AM #5
Rainmaker
1,765,671
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

What a great story of a passionate homeowner, unstaged or planned. Good stuff Peter!

 

Jan 22, 2014 09:52 AM #6
Rainmaker
1,537,880
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I've always thought that agents should take the time to hear why the owners loved the home, and what they enjoyed most about both it and the neighborhood before trying to write ads.

Jan 22, 2014 02:50 PM #7
Rainmaker
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Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker GRI, SRES

The passion and emotions is what makes it hard for them to let go.

Jan 22, 2014 09:51 PM #8
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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