David ... It is not just the platforms you weed, feed and water but the strategy to cross pollinate and building together... like a band playing sweet music. But video would be the one solo if it ever came down to pick on that does it all best on its own. The sight and sound, you are there is so so more powerful an experience. Especially for your out of state buyer who A) needs local information and what better way to invite them to your home town and B) to hear, conversationally not scripted about the area, the properties. This blog post is read read, look look use the eyes...with video you get another sense involved. Hearing. 40% of the video is audio. So so much information can be dropped into the sound, audio tract.

Cindy ... The narrative scrape from the MLS is like low calorie jello... not much you can add in the remarks space of two lines and the yes, no, number fields don't do the place justice to distinguish, stand out. The 36 image sockets need to be filled with care and attention too otherwise you are running a real estate "airline" where you leave half the seats in first class and most of coach empty during the inflight movie. Use the tools to the full throttle benefit to stand out from the herd. Otherwise it is same old same old and good enough. It is not, push harder, dig deeper, do better. 

Ed ... Marketing is factored into everything you do, all the options available. Or should be. Also pulling back on what used to work but is lack luster now and redirecting that resource of time and money into new avenues is like a hockey player's role on that smooth, polished sheet of ice chasing the black circle. Your head should be continually swerving, swiveling, studying the ice. Going through the next set of possible moves and adjusting to anything new between the blue, red lines and the locker room, out in the dooryard in life. Between the pipes and twine to score. There are no ugly goals in hockey either. Paying attention, taking very good notes and treating the real estate list, market, sell (repeat) like it is a sport. It is. Not just a job. 

Pat ... (turning ten shades of red, pink, crimson) Ah gee. Thanks. Just doing my job. 

Dee ... One more round and round advertising, marketing tool. 

MGR ... You got that right.

Joan ... syndicate what you can for the round robin. But rotate each day with alternate approaches. Every two day this blog post platform is fed..and then look at logs, study the reponse and those working best, feed them the prime rib of your time.

Steven ... So true. The application of the marketing tools. Like an artist, different region, price range, types of real estate mean not the same set implemented. Then add in your personality, time juggling other events in your life. Make it stand out no matter how much money, time, what you have to peddle, market. That is the sport, challenge.

Cheryl ... Thanks for stopping in (reaching down to pat a golden pup) Nice dog...here's a treat... WOOF

Jon ... Thank you. Crank up whatever makes the phone ring, email server to glow red hot and more listings, more sales to happen. That is what works in your local real estate market.

Tammie ... Pick what works, pour the gas and coal on that. Pick and choose.

Joyce ... Today's real estate agent, broker is a broadcaster, journalist, photographer, videographer, tech savvy user of all the cutting edge, latest ways to deliver information, provide the service.

Debra ... Have something for a strategy, a plan besides sign on the lawn, local ad. Those days are long long gone. Your buyer expects more. Your seller and listing deserve better.