PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo?

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Services for Real Estate Pros with CoreFact.com
https://activerain.com/droplet/49Qc

Are you aware of PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo?

 

There are three big Google algorithm updates that you need to understand 
for effective SEO (Search Engine Optimization) in 2014.

Google Panda Penguin Hummingbird SEO

 

Panda (aka Farmer) originated in February, 2011. Updated periodically through 2013.

Penguin (aka Web-Spam penalty) began in 2012, updated 2013. 

Hummingbird (aka Semantic Search) originated in August 2013. 

Panda and Penguin were Google's attempt to penalize low-quality and spammy websites.

Hummingbird is a major development to include more semantics in understanding the user's intent behind searches. 

What can you do to make your web content more effective?

  • Make sure your webpages have sufficient high quality content. There should be at least 350 -to- 500* words that are relevant, well-written, and interesting to read, on each of your pages.
  • Give all of your webpages unique HTML Titles and Meta Descriptions. 
  • Use keywords carefully, make your Titles, Meta Description, IMG alt tags, H1 and H2 tags effective, relevant, readable, and not just a stuffed list of words. 
  • Avoid duplicate content. Make sure that your content is unique. (Use copyscape when in doubt.) 

Remember that searches are becoming more conversational with mobile input, and design your webpages to answer key questions, not just target search queries typed into browsers as you may have done before.

Characterize your audience into personas, plan your content to fit each type of customer. 

Use Google Webmaster Tools, Google Analytics, and Google Adwords tools to explore the behavior of your website, your pages, your audience, and your marketplace. Target your audience. 

What about back-links? Yes, backlinks are still important, but must be more natural. Do what you can to make sure your backlink profile is high-quality, relevant, and random-ish.  No more keyword stuffing, link anchor text should be natural, that is, a mixture of branding, URLs, and natural phrases. Disavow any undesirable inbound links, paid links, or black-hat SEO links.

Social signals (especially Google +1 posts) are an important part of your link profile. 

Keywords in Domain Names and URLs are still important, but not as important as they have been in the past.

Keep abreast of SEO changes and trends, read http://moz.com/blog/ranking-factors-2013

and http://moz.com/search-ranking-factors

The Google Search algorithm measures hundreds of factors on every web page and is updated hundreds of times per year. Major updates happen as often as needed. Benchmark your competitive keywords and check your SERPs periodically. The GSERP.com tool is free and convenient. There are also paid tools such as AHREFS, AuthorityLabs, MOZ (formerly SEOMOZ), MAJESTICSEO, SEMRush and others, to measure your Search Engine Results Positions (SERPs), links, and keywords. Make adjustments, and check your results on a weekly or monthly basis. 

* Update:  at least 350 -to- 500 words, OR MORE, on each page, and they must be well-written and relevant.  Much more if you have more competition. 

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Rainer
68,340
John Anello, Stamford Area Electrician
Safe and Sound Electric LLC - Greenwich, CT
Call Safe and Sound Electric at 203-536-0021

Thanks for clearing that up. Google changes its rules all the time and it is hard to keep up.

Jan 22, 2014 10:25 PM #1
Rainmaker
145,705
George Fanucci
CoreFact.com - Los Altos, CA
Internet - Technology - Business - Solutions

Hi John, Thanks for your comment. Yes, the details are always changing, but the best-practices of SEO are constant. Deliver relevant, quality content. Know your target audience. Make pages that can attract readers, not just search engine spiders. 

Jan 22, 2014 11:35 PM #2
Rainmaker
4,853,332
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for your advice. The Google birds and animals are a bit above my skill level. There is much to learn and change is constant.

Jan 22, 2014 11:54 PM #3
Rainmaker
1,815,294
Patricia Feager, MBA, CRS, GRI
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

SUGGEST!!!

YOU'RE TERRIFIC!

THANK YOU!!!!

Feb 02, 2014 10:27 AM #4
Ambassador
1,864,695
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Thanks for this post.... I was wanting to learn more about specifically Hummingbird.

Apr 25, 2014 06:53 AM #5
Rainer
47,317
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

I agree GEORGE is TERRIFIC !!

I wish I could steal or borrow George for an afternoon, just enough time for this wizard to give  me some tips about how to get my web site out of the stone age !!

Apr 29, 2014 10:45 PM #6
Rainmaker
145,705
George Fanucci
CoreFact.com - Los Altos, CA
Internet - Technology - Business - Solutions
Jun 13, 2014 07:05 AM #7
Rainmaker
145,705
George Fanucci
CoreFact.com - Los Altos, CA
Internet - Technology - Business - Solutions

Dear AOBYNOKS,

 

Please stop your comment spamming spam spams spasmnspamming.

 . . . This is not OK. 

How can SPAM comments from ANONYMOUS users be forbidden?

 

 

Jan 24, 2017 09:04 PM #10
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Rainmaker
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George Fanucci

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