Email strategies should be part of any good marketing campaign. It's cost-effective and gives you a broad reach. It helps you build lasting relationships with your customers as well as keeping you top-of-mind with prospects. Here's some effective strategies for implementing and improving your email marketing efforts.
- Exclusive Content - Provide information to your list that isn't available on your website. This could include tips for buying or selling their home, current market reports, inside information, etc. The point is to make your emails interesting and informative. Give your contacts a special reason to open your email. Tell them a powerful story as part of your advertising. This makes them feel connected. End your email or newsletter with a testimonial a helpful tip or opportunity.
- Call to Action - Creating and implementing an email marketing campaign takes time and creativity. So, make the most of your efforts with a solid call to action placed prominently on your marketing email. Let them know the benefits and results.
- Newsletter Subscription - If you have a drip campaign, for instance, make sure it has a way for your contacts to easily sign up for your newsletter. Again, describe the benefits of signing up. This gives you another opportunity to provide great information that shows you to be knowledgeable, capable leader in your field.
- Give Them an Exit Strategy - If, at some point, a contact decides they don't need or want your emails any longer, make it easy for them to unsubscribe. According to the Bureau of Consumer Protection, you must honor a contact's unsubscribe request within 10 days of receiving it. To read more, go to http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
Email marketing has its advantages. You can reach a large audience very cost-effectively. It enables you to stay in touch and top-of-mind. It provides a service and helps you continue to build relationships.
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