Over the years I have done open houses and then didn't do open houses. I sort of blew with the wind on this. Sometimes I would have folks show up at the event, and many times I had no one, nada, zilch. These were the times that made me want to scrap Open Houses altogether. I may have been a bit hasty.
Consider this. If you hold open your own open house, what is your upside? You could sell the listing but NAR says the odds are against you. Way against you. You could pick up a buyer for another home, but what good did you do for your listing?
Here's what I am starting to believe. An open house should be in your quiver of tactics used to sell a listing. The agent that holds it open should not be you. Get another agent from your office to do the open house. Why? Because by the end of the day they will know this listing very well. You already know your own listing. Get other agents in the loop and knowledgeable about your listing. Open houses are supposed to give your listing more exposure. What better way to get that exposure than to get other agents knowledgeable about the listing?
So this year, I will begin doing open houses again. Even have directional signs printed up with my information and face for extra branding, but I will not be the one holding the home open.