Today marks the end of my latest postcard mailing and handout campaign using recipe cards in Richmond Virginia. Perhaps, gaining a new client may not happen immediately, but it can happen eventually or even when we may least expect it!
Here are five advantages of using a recipe card for postcard marketing:
1) It's an item of value that people often may treasure and keep easily
available in their homes.
2) It's a way for a newer agents to become more recognizable in
a particular area and more memorable to people from an agent's
established contact list.
3) Postcards are relatively inexpensive, and there's nothing to open for
the receiver.
4) Recipe postcards have overall wide appeal, because a lot people
enjoy cooking or baking at home.
5) Some people will talk about these recipe cards to their friends, and
that eventually could lead to home buyers or sellers for that agent.
Remember that recipe cards simply are a tool for one's marketing tool box. Using those cards are a good start, and also using several other techniques like calling on expired listings and door knocking in combination with the cards can help make a successful marketing strategy!
Above is photo taken of the front of my latest recipe card used in real estate marketing.
The back of my recipe card contains a personalized message and space for an address.
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Are you looking to buy or sell a home in the Richmond Virginia area? Call me today and find your own personal recipe for success!
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