Your Website Sucks Part 1

By
Real Estate Agent with Resident Realty FA.100079118

 

That's right... Your website sucks! Well maybe YOURS doesn't but if I were talking to a room of 100 real estate agents, that statement would be true of 90 of them at least.

 

"Why does my website suck?" you ask... Well if your website is provided by your large, national brokerage as "value" of hanging your license with them... it probably sucks. The reason being; every other agent in your office... wait no.... every other agent in the country that checked the box saying "Yes please provide me with a company website" has the EXACT same site and content on their site. The ONLY difference between your site and a thousand other agent's sites is your photo and name is different than theirs.

"But it has a blog on it and I know from listening to Bob Stewart's awesome webinars on ActiveRain a blog is the bees knees for getting new clients" you say to me... Well if you checked the box in your paperwork that said "Yes please syndicate the corporate blog on my website" you now have the exact same content on your site that those thousand other agents have on their site. I have shown this to countless agents during seminars by copying a couple of random lines of text from their site and pasting it in the Google search bar between quotes and seen pages and pages of exact duplicates returned. It is an eye opening experience for most of them because they weren't aware that that was actually the case.

"But I have an IDX search on my site, and Bob Stewart says that is important, so my site obviously doesn't suck" you protest... Well are you sure it works? I recently built a site for an agent in Coeur d'Alene, ID who works with one of the largest Brokerages in the country. He was migrating from the Brokerage provided website to a custom site. While I was integrating his "brokerage provided IDX" I noticed that when you searched for homes in Coeur d'Alene, ID... NOTHING returned. His IDX was telling users that there were no homes, businesses or land for sale at all in the PRIMARY city that the MLS organization is based in. HOLY CRAP!!!!! SERIOUSLY?????

As I researched this issue and located more agents using the same IDX provider (by the way this provider is one of the big 5 IDX solution providers in the country), I noticed that they all had the same problem. I called the IDX provider and found out that the problem had occurred on their last "global" update... which was over 4 months prior... Are you %@ing kidding me? And nobody knew about it???? It took them 2 weeks to issue a new update and solve the problem. so for pretty much half of a year, a large percentage of agents in the only Realtor organization of any size in northern Idaho showed that there were no... nada... zip... zilch... zero properties for sale in the largest city in their market.

So all of these agents had so little combined traffic that nobody noticed the problem for months. If people were using your website I think you would have gotten a call or an email regarding the lack of homes for sale.

"Can I unsuck my website?" you wonder. Yes of course. Take a look at your site and do a little research. Use your site as if you were a potential client. Does everything function? Are any of the links broker (do they all go somewhere)? Check it periodically, maybe monthly at the very least.

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Topic:
Real Estate Technology & Tools
Tags:
google
search
website
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Rainmaker
562,101
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Yes, you are so right...so many just have the exact same content.  I was mentioning this to an agent the other night.  - Debbie

Jan 24, 2014 03:29 AM #1
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Debbie, Thanks for reading and commenting. I'm glad to know I'm not the only one noticing this. I don't agree with the idea that "anything is better than nothing".

Jan 24, 2014 03:32 AM #2
Rainer
51,155
Michele Webler -Farm and Ranch Specialist
Idaho Real Homes LLC - Rathdrum, ID
Serving North Idaho and E. Wa

Now I am scared.  I will be checking my CDA IdX in the morning.  Never really thought about it not working.  Thanks for the heads up

Jan 29, 2014 02:46 PM #3
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Michele, it is a good idea to take a look at least once a month. Not only for the IDX but just to make sure everything looks right and functions. Best advice it to regularly use your own website as if you were a prospective client that came across your site. There are a multitude of reasons that issues can come up. Thanks for reading and especially commenting

Jan 30, 2014 01:06 AM #4
Rainer
106,853
Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

I agree that websites some times can become static and lack personality.  I just updated mine the beginning of this month and love the updates that we have impliemented.  Check it out at robmarken.com

Jan 30, 2014 01:21 AM #5
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Rob,  Cool site! Thanks for taking the time to read my post and comment!

Jan 30, 2014 05:13 AM #6
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Rainer
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Kevin Ray

REALTOR & U.K. Real Estate Consultant
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