The below chart shows some of the biggest mistakes home sellers make based on a poll of 1,000 real estate agents conducted by Active Rain.
Most, if not all of these mistakes, can be summarized by my Three Ps of Marketing Your Home.
- Price. Price appropriately for condition, market (competition) and location. If you don’t, your listing sits and expires eventually.
- Promotion. Your real estate agent must use an effective individualized marketing plan that gets your property in front of your largest potential buyer pool available. The methods will vary as it depends on the property as not every home is equal.
- Presentation. This simply comes down to how a home looks to the prospective buyer - not the seller. This includes things like repairs, cleanliness, non-personalized paint colors, welcoming appearance, de-cluttering, curb appeal, accessibility (ease of showing)
Data provided by ActiveRain.com.
ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers.
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