Why Video Marketing Tops My List of Success Goals for 2014

Mortgage and Lending with Movement Mortgage NMLS #322952

Why Video Marketing Tops My List of Success Goals for 2014

Here are the key reasons why video marketing tops my list of success goals for 2014:

  1. People like video. They will watch (or at least click on) a short video at a much higher rate than more traditional messaging like email or status updates that are only text.
  2. People share video messages that they like, find funny, informative or controversial. With the ability to share within every social platform, you increase your reach to a broader audience of potential clients and referral partners with little or no additional effort.
  3. The wheels never stop. A video is always working, even when you are not.  It can be played by someone online 24/7 while you do other things. It’s the closest things to a live version of you, but it doesn’t sleep, eat or even use the restroom.
  4. Video loves YouTube. YouTube loves pg1 Google. Page one is where your organic leads hang out. When posted correctly, a YouTube video gets ranked on first page consistently even higher than AR articles.  

Facts and Stats about Video Marketing: 

  1. The Click-through-rate (CTR) for email with video included is 2-3 times higher.
  2. Video in search results is 41% more likely to get selected.
  3. Web sites that contain video retain the visitor 2 minutes longer than sited without video.
  4. Cisco says that by the end of 2014, 90% of internet traffic will be a result of video.
  5. Video Marketing is the reigning champion of all digital media marketing – hands down.

Set-up Costs:

  1. Camera: If you have an iPhone you are already set. Some of the Android phones are pretty good as well.  If not your mobile phone, you don’t need anything fancy. You can buy a HD web cam for under $100. I personally like the Logitech C920. Sells for around $85 on Amazon.
  2. Software: Don’t need anything fancy. In fact I use what’s inside YouTube for some quick edits. Very easy to learn.

Allow me to state the obvious about Video marketing one more time

  • Video Marketing can transform your business.
  • Video Marketing is the fastest way to build your brand in Real Estate.
  • Video Marketing has great ROI.

Why Video Marketing Tops My List of Success Goals for 2014

Have a Big day,


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Movement Mortgage, LLC is an Equal Housing Lender. NMLS # 39179 | 877-314- 1499. Movement Mortgage, LLC is licensed by the "South Carolina Board of Financial Institutions" Lic # MLS-39179. Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in.  Borrowers must qualify  at  closing  for  all  benefits. “Movement Mortgage” is a registered trademark of the Movement Mortgage, LLC, a Delaware limited liability company. 

Posted by

Randy Shamburger

Senior Mortgage Lender 

NMLS# 322952        

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Show All Comments
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Great article. It's on my list as well, though not at the top yet. I do have several iPhone mobile video apps I've downloaded when they popped up for free on my AppsGoneFree app (a grand resource for my budget) and have made a couple of simple videos. But I definitely am looking forward to doing it more as time allows. Thanks for an interesting visit. 

Jan 27, 2014 10:59 AM #1
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great list of ideas on using video. You are right on about the interest and use of video. Thanks for sharing.

Jan 27, 2014 08:05 PM #2
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I agree with you completely, Randy; I'm doing some now, but have a long way to go to improve. Suggested.

Jan 27, 2014 09:12 PM #3
Randy Shamburger
Movement Mortgage - Greenville, SC
FHA, VA, USDA and Conventional Mortgage Expert

Thanks Lottie, I appreciate it!  Would love to see your videos when you're done, send me a link.  

Jan 28, 2014 04:04 AM #4
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Randy, I would recommend that anyone who wants to use video get some coaching from a media pro on how to act in front of a camera.  There is a lot of gawdawful real estate related video out there, but every once in a while, there will be something just wonderful.  Good luck with this!

Jan 28, 2014 06:43 AM #5
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Randy, it was on my to-do list in 2013, it's back on my list for 2014, still haven't done it. Honestly, don't even know where to begin. Suggested!

Jan 30, 2014 03:55 AM #6
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Randy Shamburger

FHA, VA, USDA and Conventional Mortgage Expert
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