Why Video Marketing Tops My List of Success Goals for 2014
Here are the key reasons why video marketing tops my list of success goals for 2014:
- People like video. They will watch (or at least click on) a short video at a much higher rate than more traditional messaging like email or status updates that are only text.
- People share video messages that they like, find funny, informative or controversial. With the ability to share within every social platform, you increase your reach to a broader audience of potential clients and referral partners with little or no additional effort.
- The wheels never stop. A video is always working, even when you are not. It can be played by someone online 24/7 while you do other things. It’s the closest things to a live version of you, but it doesn’t sleep, eat or even use the restroom.
- Video loves YouTube. YouTube loves pg1 Google. Page one is where your organic leads hang out. When posted correctly, a YouTube video gets ranked on first page consistently even higher than AR articles.
Facts and Stats about Video Marketing:
- The Click-through-rate (CTR) for email with video included is 2-3 times higher.
- Video in search results is 41% more likely to get selected.
- Web sites that contain video retain the visitor 2 minutes longer than sited without video.
- Cisco says that by the end of 2014, 90% of internet traffic will be a result of video.
- Video Marketing is the reigning champion of all digital media marketing – hands down.
Set-up Costs:
- Camera: If you have an iPhone you are already set. Some of the Android phones are pretty good as well. If not your mobile phone, you don’t need anything fancy. You can buy a HD web cam for under $100. I personally like the Logitech C920. Sells for around $85 on Amazon.
- Software: Don’t need anything fancy. In fact I use what’s inside YouTube for some quick edits. Very easy to learn.
Allow me to state the obvious about Video marketing one more time
- Video Marketing can transform your business.
- Video Marketing is the fastest way to build your brand in Real Estate.
- Video Marketing has great ROI.
Why Video Marketing Tops My List of Success Goals for 2014
Have a Big day,
Randy
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Movement Mortgage, LLC is an Equal Housing Lender. NMLS # 39179 | 877-314- 1499. Movement Mortgage, LLC is licensed by the "South Carolina Board of Financial Institutions" Lic # MLS-39179. Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits. “Movement Mortgage” is a registered trademark of the Movement Mortgage, LLC, a Delaware limited liability company.
