You participated to help us come up with the 'Biggest Home Seller Mistakes' infographic. Now that we have compiled the results and created a resource for potential home sellers, how do you take advantage of the infographic to market your own business?
The first step would be to create your own blog post using the infographic. We would love if you would use the ActiveRain blog post in your marketing. But for you, that doesn't make sense. It makes sense to take the advice in the blog post I just linked to and create your own personalized results for this infographic.
Once you have your own blog post, here are three ideas of how you can use it to market your business.
Email Your Blog Post to Prospects in Your Database
Have anyone in your database that is thinking about selling at some point this year? Of course, you're convinced they are going to pick the phone up and call you when they do get ready to list, but it might not be a bad idea to remind them why they are choosing to list with you (the reality is not everyone you think is going to use you will actually use you.....so make it harder for them to overlook you).
That reminder should come in the form of great content about what really keeps a house from selling. As I mention above, you have a chance to surround yourself with the opinions of over 1000 real estate professionals and solidify your value to your prospects by bringing them practical advice that will absolutely make a difference when they get ready to sell.
Share Your Content Socially
Now remember, you're going to write your own blog post about the infographic that makes the data relevant to your market and adds your own expertise. Once you have that blog post, don't just post and pray (that's what we call it when you just post your blog and then hope people find it). Instead, share that darn blog post with your social circles!
The ability to generate incoming traffic to your blog post is a factor that can help your post perform better in the search engine rankings. If you share your post online and people click through to it, that's a signal to the search engines that it has value. So once you have that post, don't forget to share it on:
Facebook: I'm a believer that a professional should share on their personal page some things about their professional life. You should absolutely have balance, in fact most of the content on your personal page should be personal. But from time to time it makes sense to infuse a little of who you are as a professional. When you chose to do this, the content had better be great. You have the potential to make great content from this infographic. Of course, if you have a Facebook Business Page, you should share it on there as well.
Twitter: Make sure you the tweet itself packs a punch. It needs to sound like it's something they can't miss if they intend on selling any time soon. I'd go with something like '6 surefire ways to make sure you don't sell your house if you are trying', or '6 ways to torpedo the sale of your home', or 'Selling your home? Avoid these 6 common mistakes that sellers make'. Consider setting the tweet up to go out more than once. Scheduling the tweet for different times of the day over the course of a few days allows you to reach more people.
LinkedIn: It's a professional network, you're a professional. Seems like a good match to me. Again, pay particular attention to what your title is. This will be the major factor in determining if people take the time to stop and pay attention. Sharing every blog post you write may not make sense on LinkedIn....this one absolutely makes sense! It solidifies your expertise.
Google+: I would encourage you to share everything on Google+. (here's a little secret....it's owned by Google!). Here is a great article about the power of sharing on Google+. If you don't have time to read, just know this.......it can help your search engine rankings.
Pinterest: ActiveRain gets a lot of traffic from Pinterest. If you have used Pinterest, you know that images rule the roost on this social platform. Lucky us! We have an image (the infographic) that sets up perfectly to be shared on Pinterest.
Use the Infographic As Part of Your Campaign to Reach Expired Listings
Do you prospect to expired listings? I'll bet that the majority of sellers who have recently had their listing expire will see themselves somewhere in the results of this infographic (at least realistic sellers will). If a seller really wanted to sell their home and they didn't, it was probably something they could control....and chances are it's represented on this infographic.
If you prospect to expired listings, what better way to show them you know how to get homes sold than to show them you know which hurdles to eliminate to bring the largest pool of potential buyers to their home to get it sold for the most money in the least amount of time.
If you want to go the extra mile, maybe based on their expired listing in the MLS you could even personalize the message. If an expired listing had showing instructions that indicated the house was only available for showings Monday-Friday, 9am-5pm you'd probably want to focus on the seller mistake of showing availability.
**Bonus Idea: Get Published
You may have seen this already, but if not, you really should get on board. We're going to teach you how to get your content published in your local media.
Share Your Ideas
In the comment section, I would love to see people share with us (but more so, with your peers and fellow AR members) some ideas you have of ways to use this infographic, and your own spin on it, to connect with prospects in your business. I'll be watching for any good ideas and will edit the post to include great comments from you all.