We all know that Video Marketing is highly effective and the wave of the future. That is why I decided to implement more video marketing for my business in 2014. With all of the information available to me and after watching countless videos I set out to start a video series of my own and I call it "iPad Chat". The premise is simple, I chat to my iPad and the viewer gets the information they need.
Here is what I have learned about video marketing
1- It Must be Entertaining
2- It must be Informative
3- It Must be Entertaining
I am not Martin Scorsese (nor do I pretend do be) these video are simply me and my iPad in my office or on the street chatting about a topic that is relevant to real estate and the current market.
You don't have to be in a suit and tie. You don't have to say every sentence perfectly. You don't have to have perfect lighting and be in front of a green screen. You don't have to stress out over the "production quality" of your video.
You can edit your video as you wish, mine are in a single shot and raw. I like them that way. I think it lets the viewer see I am human and my true personality comes through. If are looking for a suited up, scripted, cold, robotic person to be your Realtor, I am most likely not going to be who you want and you will know that from the videos.
To those brave souls who can watch themselves on screen and who are taking the time to shoot video marketing material........I Salute You!