Cutting Back, Only One Big Game Super Bowl XLVIII Real Estate Ad Spot.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

The bang for your buck on a Super Bowl XLVIII real estate ad is well worth the four million dollars.

For your thirty seconds of attention ad rotation slot exposure. The demographics, sheer number reach for your real estate agency's advertisement is only part of the marketing power punch though.baby horse mother photo

When you consider if the spot that yes, did cost something above and beyond the four million per half minute insertion to produce and air in the pigskin game.

But your real estate ad gains unending, non stop yardage way outside the stadium striped, numbered playing field.

The rows and rows of seats, the snack concession stands and beyond the parking lot.

Up up and away like the blimp overhead. Capturing the eye in the sky, play by play. For the biggest, bar none of all football games in the World. Watched in living rooms, sports bars, fraternity houses, prisons, aircraft carriers, desert tents, submarines, oval offices. On lap tops, mobile devices, you name it around the blue and green spinning marble.

Your real estate ad in the Super Bowl  gains traction, catches the breeze. Sails higher and higher.

young maine hockey players photoBecause outside the actual game exposure, impressions that your hard working real estate spot builds, the return for your investment in marketing dollars just continues climbing.

The ad spot  ricochets into other "stadiums, arenas" pockets of people gathered. To bump, tap into more sets of eyeballs, eardrums that hear, see it and read about it in the print media razzle dazzle.

If your real estate super bowl ad is clever enough to go viral on your You Tube real estate channel.

Which means talk, comedy shows like John Stewart and The Colbert Report even Tosh.0 latch on to it. Cause more marketing layer ripples to keep the message going. The media volume hot. Talking heads all adding their two cents and weighing in. To give a reaction to your real estate ad if it stands out, is creative and memorable. To be up close, personal. To as Jimi Hendrix crooned "let me stand next to your fire." To bask, steal some of that sunshine radiating off your real estate ad #rehashed after the Super Bowl game is over.

Stays front and center. In the minds of the audience that turn on, watch and listen to ABC's Good Morning America, NBC's The Today Show, CBS's This Morning. Then roll in the CNN, Fox Network's reviews. All the cable entertainment channels one by one. The late night talk shows, the news magazines and nightly broadcasts. Local media attention picks up the signal and runs with it. welcome to maine photo

It goes on and on, building way beyond the Arbitron, Nielsen numbers.

For how many watchers, listeners actually connected with the ad during their first showing. The day of the game is the tip of the iceberg.

The marketing game still being instant re-played after the final score in the Super Bowl match up buzzes to a final score. The happy winning fans going nuts.

Exposure continues, bringing more zero places into the marketing number results for free publicity from your Super Bowl real estate ad spot. That starts before, during, after the biggest of all football games.

Because the guy and gal on the street who get a chuckle, or a tear forming in one eye over the ad the first time. Does not stop at one sneak a peek. They have to have more, or can not avoid the hoopla everywhere you turn to see it showing over and over. Everywhere they turn unless living under a rock. Just branding your message in the repetition of re-broadcasts. Over and over on all the outlets across the 300 channels that are on and you complain there is nothing to watch.

Forbes Magazine says the Super Bowl ad audience is down 84% per ad dollar since 1967.

But if the game day numbers of 169 million viewers in the audience for Super Bowl XLVIII are only part of the ROI.

Think of all the direct mail pieces, the cost of printing, postage, labor, time, gas  to assemble the fresh lists. The "broadcast" you do in your farming for property listings, fishing for real estate buyers.

Consider the cost of our Hartford Courant, Boston Globe, New York Times, Wall Street Journal real estate ad insertions we do and the audience scanning that column inches of newsprint and their online companion sites. Don't think that is worth 2 cents per impression, exposure, potential customer that saw the first round of your Super Bowl ad?

Without adding in the what happens going in to game day for your real estate ad.

Prior to kick off when someone snags an earlier review of the show case spot "leaked" to the media caught leading in to the game. Like the puppy and Clydesdale Super Bowl 2014 ad spot video for Budweiser. See it before kick off. Be prepared for the blitz after the game reaction.

social media explained photoCoupled with the over and over rewind, replay the arm chair quarter back watches.

Talks about at the barber shop or down at the club.

After the game to determine "who won" the advertising's most popular public opinion poll for Super Bowl ads.

And all the audience members tweeting, posting, commenting to voice and weigh in with their opinion on your real estate ad. How clever it was.

On which of the others made the biggest splash in their heads and hearts. Which one was most memorable as one by one they cake walk, keep coming out. Up and down the runway.

And every time it gets brought out, it is like a Vegas. Or cruise ship when out in International waters. That "ching ching ding ding ding ding" sound that does not stop. Signaling that popping numbers rolling over, higher and higher with the top like corn in the microwave. Before it's time to stop. To pull out the bag before burning kernels happens.

Except your Super Bowl real estate ad is remembered down into history.

Still floating around online in the video platform arsenal and coming up in searches along with all those live blog post links. In the articles written on the subject of the memorable Super Bowl ads. That every year get revisited, rehash tagged. So how many Super Bowl  XLVIII real estate ads you running this year? That I should be looking for and hopefully won't appear back to back in an ad cluster with mine.

I'm Maine REALTOR Andrew Mooers, ME Broker

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Rainmaker
558,927
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Andrew: If you get tired of real estate, there is an excellent job waiting for you. Advertising or Marketing Director.

Jan 31, 2014 01:47 AM #1
Rainmaker
1,949,402
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

MGR ... Which real estate is, marketing, selling the sizzle, not just the steak. I market the area I am some kind of high about, the sticks and bricks with color and buffet of information approach. To deliver far away. Thank you!

Jan 31, 2014 03:43 AM #2
Rainmaker
1,143,921
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

I do enjoy the ads but I also can say they never make me buy that product so is it worth it?

I guess some think so or they wouldnt be shelling out 4m!?!?!?! YIKES thats a lot of coin

Jan 31, 2014 08:51 AM #3
Rainmaker
1,949,402
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

David ... Being in the conversations, trending topics, the rattle and hum, buzz. That is what it is all about.

Jan 31, 2014 10:18 AM #4
Rainmaker
2,268,886
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good mornin Andrew. The state of Maine owe you much gratitude, as you represent the state very well. You do a wonderful job marketing Maine rel estate. Keep up the great work!

Feb 01, 2014 09:57 PM #5
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Rainmaker
1,949,402

Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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