For Sale by Owner

By
Services for Real Estate Pros with Magnets USA®

By Rebecca Cranwell

Show homeowners there's a better way.

As you’re riding through neighborhoods, you have probably seen your fair share of “For Sale by Owner” signs. Have you ever considered contacting these individuals and asking whether or not they would like to work with an agent, instead of going at it alone?

You don’t want to be intrusive—I wouldn’t recommend hounding these folks by any means. But it couldn’t hurt to put together a little package of information for them either. Consider giving them a call and asking if they would like more information on selling a home. You might even consider filling a door-hanger bag with your contact information and some literature on why they should consider using a real estate agent instead.

Make sure and let them know how reassuring it is to have a skilled negotiator, like you, on hand during complicated transactions. You want to make sure they get the price they deserve instead of settling for less.

Do you call “For Sale by Owner” residents? How do you let them know the perks of using a real estate agent?

Comments (5)

Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

We have been calling and sending CMAs/packets and links to our sellers resoures.  Out of 20+ people we usually have a positive response from about 2-3. Many of them also end up visiting our website which is also a positive thing. 

Feb 03, 2014 12:53 AM
Rekha Vyas
Keller Williams Realty of Brevard - Melbourne, FL

I do call FSBO. Usually after the first 30-40 days of having their FSBO sign out and other efforts, they are more inclined to speak with an agent who calls or stops by to speak with them.

Feb 03, 2014 01:00 AM
Rekha Vyas
Keller Williams Realty of Brevard - Melbourne, FL

I do call FSBO. Usually after the first 30-40 days of having their FSBO sign out and other efforts, they are more inclined to speak with an agent who calls or stops by to speak with them.

Feb 03, 2014 01:00 AM
Linda Greco Rich, ABR, SRES
Exit Preferred Realty - Bel Air, MD
Harford County Specialist

I would not call, personally. I prefer to leave information.

Feb 03, 2014 01:22 AM
Magnets USA
Magnets USA® - Roanoke, VA

Great responses! Thanks for commenting. Linda, what kind of information do you leave?

Feb 06, 2014 02:12 AM