Listings Are The Name of The Game

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/4bl6

 Listings Are The Name of The Game

Recently spoke to an agent who did not want to take listings because she feels that sellers are difficult, demanding and need too much attention. This agent is  looking only for buyers and trying to find all kinds of ways to attract people in the market but only to buy. Do they not realize that listings produce buyers?

As far as I am concerned, listings are and have always been the name of the game! 

 

 Floyd Wickman

 

Listings Are The Name Of The Game

 

I first heard this statement from Floyd Wickman over 20 years ago.  I will have the chance to thank Floyd for his wisdom this Sunday on my live radio show at 12 noon. Yes! The FLOYD WICKMAN will be my guest. You can listen in at www.WCBM.com  or local Baltimore Radio Station WCBM AM 680.

As a listing agent, I feel that if you are out of listings, you are out of business. I love working with buyer's agents but I choose to be a Lister! In fact I would like to think of myself as a "listing machine.'' When I do work with buyers, I think of them as future listings.

Margaret Rome and Floyd Wickman 

Margaret Rome and Floyd Wickman

 

 

Now is the time to really service your listings, stay in touch, let them know what is happening in the market. Call them frequently, follow up on any and all phone calls and all showings. Enhance your websites, blogs, and stay in touch with other agents so they know your inventory.

Are any of you NOT taking listings now??

Listings Are The Name Of The Game

 

Margaret Rome 410-530-2400

 

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Rainmaker
524,760
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Margaret: They don't use the phrase "List to Last" for nothing. Having your signs all over is great advertising too. I have taken listings because it would give me the opportunity to post BIG signs in strategic places. 

Jan 31, 2014 02:48 PM #3
Rainmaker
565,466
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hi Margaret,

I have primarily worked with buyers over the last ten years, but I really started getting more assertive in farming for listings.  I enjoy listings and my goal is for our brokerage to maintain twenty listings at all times.

Best of GREAT to you in 2014!

Jan 31, 2014 05:13 PM #4
Rainmaker
2,676,750
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, I've always heard "List to Last' and overall, listings take less time than buyers, so you can do more of them.  And, yes, they are great lead generators - both for buyers and more listings (that sign can do a lot of good, esp when it's all over the place).

Jan 31, 2014 06:39 PM #5
Rainmaker
1,675,919
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

Margaret, just like Folgers in your cup puts a smile on your face, a good post does the same. Looking forward to your next blog.

Jan 31, 2014 09:51 PM #6
Rainmaker
218,856
Sally Dunbar
Lyon Real Estate, Fair Oaks CA (Sacramento Area) - Fair Oaks, CA
Fair Oaks Realtor - Fair Oaks Homes for Sale

I can't magine not wanting to take listings, but maybe it depends on whether it is a buyers or sellers market.  If you focus on taking care of people, no matter what their polarity is, you won't care if they are a buyer or seller - they are someone with a real estate need.

Jan 31, 2014 10:19 PM #7
Rainmaker
2,118,296
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sounds like the other agent has an attitude problem, LOL!  I tend to agree with the "difficult and demanding" description, but doesn't that apply in any business where you work with the public????

Jan 31, 2014 11:04 PM #8
Rainmaker
400,340
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

It's been a long time since I sat in a Sweat Hog class with Floyd Wickman. Keep listing those houses. They definitely are a good source for buyer prospects.

Jan 31, 2014 11:10 PM #9
Rainmaker
720,347
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

You are most definitely a listing machine Margaret! That should be an interesting show this Sunday, I hope I have the chance to listen in!

p.S. I'll get you the info this weekend.

Jan 31, 2014 11:13 PM #10
Rainer
126,987
Robert Fowler - 55CommunityGuide.com
President of Retirement Media Inc. - Braselton, GA
55+, Active Adult and Retirement Communities

I think I would be wary of listing or even buying with an agent with no listings. The listings help determine a profile of the agents business, what types of properties and where they are located.

Jan 31, 2014 11:35 PM #11
Rainer
96,912
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hello Margaret - I am with you. Listings drive buyers. I work with both and not only do they require different sttrategies each individual client provides different challenges. Reading and listening to your experiences has helped. Thank you.

Jan 31, 2014 11:50 PM #12
Rainer
235,707
Caroline Gerardo
CMG Financial - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Listing agents control the deal- A listing agent who concentrates in an area has: visibility, signage, open houses, multiple linking - therefore great SEO, among a few

 

Feb 01, 2014 12:16 AM #13
Rainmaker
653,063
Christine O'Shea
Christine E O'Shea Broker-Associate - Naples, FL

Margaret, I agree, the one who lists is the winner.  Buyers are so time consuming and are not loyal, especially in this area.  Have a great weekend!

Feb 01, 2014 12:47 AM #14
Rainmaker
545,348
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Feb 01, 2014 01:17 AM #15
Ambassador
3,005,575
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kevin, Listings are the name of the game. You understand.

William, He probably remembers. How could anyone forget you?

Hella, Listings get listing and buyers.

Jordon,  I like your goal.

Debbie, You so understand the business.

Sally, Taking care of people is the way to do business.

Alan, Hope you can listen in tomorrow.

Winston, I love your comment!!

Andrea, So proud of you this week.

Robert, I think you are right. 

Sharon, You are so right.

Jeff, Thank you so much.

Caroline, You understand.

Christine, Good to see you.

mARTi, Always appreciate your feature!

Feb 01, 2014 10:35 AM #16
Rainmaker
1,365,396
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

They are the inventory our well stocked and well priced store.

Feb 01, 2014 01:19 PM #17
Ambassador
3,005,575
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Cheryl, Good way to look at our listings. Inventory of a well stocked store!

Feb 01, 2014 11:12 PM #18
Ambassador
2,308,004
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Well hello Margaret ... and VB just finished a CE class on LISTING AGENTS! Our teacher also said that listing homes will produce more commissions and buyers. Featured at the group:

LATE NIGHT -EARLY MORNING AT ACTIVERAIN

VB ;o)

Feb 03, 2014 08:40 AM #19
Ambassador
3,005,575
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Hi VB, Thanks for the feature in your group. Would love to know what other things you learned in the class on Listing Agents. 

Feb 03, 2014 10:16 AM #20
Rainmaker
798,409
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Margaret, sometimes home sellers can be difficult, but I would never turn down a listing. Like you said, taking listings will hopefully generate buyers for your business.

Feb 12, 2014 09:23 AM #21
Ambassador
3,005,575
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Troy, Everyone can sometimes be difficult. Thanks stopping by.

Feb 12, 2014 10:37 AM #22
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