"I can't afford a Realtor..."

Real Estate Agent with Keller Williams Realty
house soldToo often sellers don't understand that they don't owe a Realtor a dime until they SELL their home!  That's right, believe it or not, Mr. Seller, it doesn't cost the you anything to list your property!
Most Realtors will provide a complimentary BPO (Brokers Price Opinion) based on what the subject property has to offer and then back their finding by comparable homes that have recently sold & those that are currently active on the market.  This is very similar to what an appraiser does... but it costs you, the seller, nothing.  We then give you an educated recommentation for what the property should sell for in the current market. Now, armed with this important information, you can make a good decision on your listing price. And remember, all this assistance is totally free... no strings attached!
Once you list your property with a Realtor, then they begin marketing extensively! Via the internet, on literally hundreds of websites, on print media, in the local Multi List System, and, some agents, as in on our Keller Williams organization, even have an exclusive TV Channel just for the purpose of marketing listings throughout the area. All of this exposure and individualized marketing aimed at getting the right buyer to see your home again is totally yours as a part of the service of a good Realtor.
When you property does sell, then, your Realtor is paid commission based on the sales price.  Commission costs vary on properties but will always be discussed at the time of listing and agreed upon by both you, the Seller, and your Realtor in writing. No one likes surprises that are costly!
But even with contract in place - signed, sealed and delivered - the commission is still not paid until the closing of the deal, meaning cash in your hand and keys to the buyer.  In other words - if we don't sell your home you owe us nothing!
In truth, you can't afford NOT to have a Realtor if you want to sell your home and get the best price in the best time frame. If you're looking to sell, contact a local Realtor today... and give us a try!

Comments (2)

Ron Saporito, Palm Desert, CA Real Estate & Mortgage Broker Since 2003
Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Coachella, Rancho Mirage, Palm Springs. - Indio, CA
Call (760)574-8486. www.JustListedinPalmDesert.com

So true Jim! Realtor's do work for their money and sometimes for free.

Feb 04, 2014 01:42 AM
John Owen
RE/MAX Impact Realty, Brokerage - Courtice, ON
Broker serving Durham Region, Ontario

Jim, well written post. So many are focused on saving and not on maximizing their return.

Feb 04, 2014 01:43 AM