Unattractive house, unattractive situation
I have seen short sale listings where it seemed the sellers have given up and didn't care what the property looked. Some sellers try to get money out of the situation and rent out the property to tenants who can be uncooperative, making it impossibe to show the property.
So it's a whammy for the buyer --- unattractive house, unattractive situation, unattractive terms, unattractive waiting period.
Should short sale sellers care how they present the property for sale?
My newest listing is a short sale....and we are on a critical deadline to get in contract as soon as psossible. As such, there are very important steps to take in order to attract that buyer who will want it, and then stick with it.
When I first saw the property, I was somewhat discouraged that we can get anyone interested in the property in the condition it was in. I had to convince the seller to prepare his home which involved major decluttering and cleaning.
When he finished, I was astonished at the results.
After prepping the house, I hired a professional photographer. The pictures made the house incredibly attractive. And as we expected, good photos generate a lot of interest. Having a property specific website and nice property brochures were icing on the cake.
By the time I held the broker's tour, I was amazed at how many people came with their clients, and how many made back to back appointments. One even wanted to submit a cash offer the same day.
In a popular city where it is a seller's market with very little inventory, a short sale property has a good chance competing with regular sales. It helps to improve those chances by making sure the property also competes in presentation.
Now... what we need are buyers and agents who know how to write a good offer on a short sale. Yes, even short sales look for the best and highest offer. Maybe this will help: How a Buyer Can Write a Strong and Competitive Offer on a Short Sale