Should short sale sellers care how they present property for sale?

Real Estate Agent with Alain Pinel BRE 01367196

Unattractive house, unattractive situation

I have seen short sale listings where it seemed the sellers have given up and didn't care what the property looked. Some sellers try to get money out of the situation and rent out the property to tenants who can be uncooperative, making it impossibe to show the property.

So it's a whammy for the buyer --- unattractive house, unattractive situation, unattractive terms, unattractive waiting period. 


Should short sale sellers care how they present the property for sale? 


My newest listing is a short sale....and we are on a critical deadline to get in contract as soon as psossible. As such, there are very important steps to take in order to attract that buyer who will want it, and then stick with it.

When I first saw the property, I was somewhat discouraged that we can get anyone interested in the property in the condition it was in. I had to convince the seller to prepare his home which involved major decluttering and cleaning.  

When he finished, I was astonished at the results

After prepping the house,  I hired a professional photographer. The pictures made the house incredibly attractive. And as we expected, good photos generate a lot of interest. Having a property specific website and nice property brochures were icing on the cake. 


Brokers Tour

By the time I held the broker's tour, I was amazed at how many people came with their clients, and how many made back to back appointments. One even wanted to submit a cash offer the same day.

In a popular city where it is a seller's market with very little inventory, a short sale property has a good chance competing with regular sales. It helps to improve those chances by making sure the property also competes in presentation.

Now... what we need are buyers and agents who know how to write a good offer on a short sale. Yes, even short sales look for the best and highest offer. Maybe this will help: How a Buyer Can Write a Strong and Competitive Offer on a Short Sale



How can you tell when a short sale buyer is serious about his offer?

Preparing a House For Sale: Do the C's 

Kudos to My Cooperate Home Seller Who Cleaned and Decluttered  





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Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Pacita, nice presentation of your short sale. Love the Victorian style homes. Hope you find the right buyer soon. 

Feb 04, 2014 04:58 PM #1
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We have staged short sales....done a zillion photographs and promotion to the hilt...these transactions are every bit as deserving....and sometimes more in need than "traditional"sales of the touches that can put it over the top of buyer's lists.

Feb 04, 2014 10:18 PM #2
Rebecca Foresee
Alain Pinel Realtors - Morgan Hill, CA
Let's foresee the possibilities . and get results!

Pacita, As you point out, it's an unfortunate situation at best.  Doing your best in the face of adversity makes you stand out.  Thank you for sharing your professionalism!

Feb 05, 2014 12:25 PM #3
Antonio & Alexia Cardenas
Alameda County - San Leandro, CA. - San Leandro, CA
"The Realtors In Motion"

I just closed a 3-month long short sale last week. It is true, that some sellers are so distressed when they have to give up the house, that the property clearly shows their emotional estate. Preparing the buyer to see a house in distress is key to a succesful closing. It is an art after all. Good job Pacita


PS: I have not seen you on the dance floor lately... you must come back!

Feb 07, 2014 01:41 AM #4
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Pamela -- cleaning and decluttering made a huge difference. We had so many agents showing the property to their clients. And during the first open house, we had over 150 groups of people come through. WOW!

Sally and David --- short sale clients are still clients to whom we owe the same quality service we promise to provide. 

Rebecca --- even the client was astounded at how good his house looked in the pictures

Antonio --- Yes, I need to go back to the Just Dance. I missed December and January and February because of an irritating cough.....


Feb 09, 2014 04:49 PM #5
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Pacita Dimacali

Alameda/Contra Costa Counties CA
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