Could what's in your home affect the value of it?

Reblogger Margaret Woda
Real Estate Agent with Long & Foster Real Estate, Inc.

Crofton area home sellers are proud of their homes, and most are very confident that their home is the best in the entire zip code. It's not uncommon for them to politely ask a REALTOR®, "What should I do to prepare my home for sale?" but then take offense at staging suggestions.

The "before" photos of this stager could be any home in the greater Crofton area - clean, uncluttered, in good repair - but the "after" photo shows what a difference staging can make. It's true... what's in your home CAN affect its likely sale price. 

Staging is not a criticism of you or your home. It is the art of transforming your home from one that reflects your tastes, interests, and personality into one that has the potential to reflect any buyer's tastes, interests, and personality. It's sometimes as simple as re-arranging the furniture or replacing some accessories.

Take a look at this post by Margaret Gehr of Chicagoland Home Staging for more on this topic. 

Original content by Margaret Gehr

Here in Chicagoland we stage both occupied and vacant properties. Sometimes we can use what's available and sometimes we need to bring in furniture, art, or accessories. While we can always make a space look better, even on a low budget with no rentals, some times what a home really needs to maximize its equity is different stuff. Not just a few things, but a lot of it. 

While stagers often don't like to tell a seller that they really need a better sofa, sometimes it is the best thing we can do. After all, our job isn't to decide their budget for them, it is to tell them what will create the most equity and then let them decide how they want to proceed. 

Home Staging creates equity in Chicagoland 

chicagoland home staging

There isnt' necessarily anything wrong with the furniture in this breakfast room. I'm sure most of us know someone who either has or has had this dinette set. 

home staging in chicagoland

Let's be honest that this suddenly feels a little more luxurious and modern. The home actually feels less dated even though the only thing that really changed was the table and a few accessories. 

naperville home staging

This room is not cluttered. There is a lot of floor space. It feels clean, light, and bright. 

home staging in naperville

Which photo, this one, or the previous one, do you think will get a better, faster offer? 

margaret gehr home stager

Polka dots are great, so are the trees from Dr Suess. They are fun and whimsical. Are they the stuff that dream {homes} are made of though? 

naperville and chicagoland home staging

When the answer is "YES!" then the home tends to end up with a higher price tag. 

naperville home staging

It's not that Chicagoland Home Staging wants to make you move out all of your stuff. We just want to be sure that your equity is maximized and that you get the best possible selling price out of your home as possible. 

When we can do that will what's already working for the home, we love to do that. 

chicagoland home staging

The key to achieving the best and highest sale price possible on your home is to always rely on the professionals. We aren't afraid to tell you how to get the most money in the shortest return. It's what our business is founded on. If you don't have the budget for our best recommendations, then let us know what your budget is and we'll work with what you have. In any case, you can be assured that we'll do our best to help your property move so you can get to the next phase of your life. 


Margaret Gehr is the principle owner of Chicagoland Home Staging, servicing the greater Chicago area for home staging, redesign, and design projects. We work in both occupied and vacant homes. 



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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Margaret,

I couldn't agree with you more. Staging a home to go to market is the transformation to appeal to the broadest sector of buyers! It can be as simple as re-arranging some furniture and adding some updated accessories!

Feb 05, 2014 09:30 PM #1
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Margaret, until the Realtors totally get on board too, the sellers will continue to think it's not necessary. This was a perfect example!

Feb 06, 2014 05:20 AM #2
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Margaret Woda

Maryland Real Estate & Military Relocation
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