30 Days of Marketing Opportunities - Day 17: Be a Fan to Your Fans

Services for Real Estate Pros with Marketing 4 Realtors

30 Days of Marketing Opportunities - Day 17

This series of 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey and I welcome your feedback!

Day 17 - Fan Your Fans

You're probably thinking, "Ok, Renae has lost it for sure now! What in the world is she talking about?" Let me explain!

For everyone who has set up a Facebook Fan page, or a Twitter or LinkedIn account, the first thing you did was to start requesting connections - you wanted people to friend you, connect with you, or fan your page. (And if you didn't, my first suggestion is to stop reading this, go connect to at least 10 people on each site, and then come back to finish reading this post!) Ask yourself this question: why do I want to have people connected to me? The answer is simply because you want those people to "opt in" to receiving your news stream! They are now directly connected and requesting information about real estate in and around your area. Or, if you're like my friend from RE/Max Compass in Houston, Texas - Greg Nino, you're not following him for his real estate information (although it is quality stuff). You're following him because you just don't know what he's going to say next and you're waiting on baited breath to see what it will be!

This support will be even more unwavering if you fan your fans. Support those people who are supporting you. How? By engaging them! It isn't just about "how many people can I connect with?!" It's about how you can make those connections mean something! Your connections should be two-way streets - you aren't just sending them information about you but you are receiving information about them as well. Then, when you retweet or repost what they've said, and it's something specifically local, you'll start making local blogs work for you (yesterday's post). This will make you even more of an authority and expert about your local community.  So get out there and FAN somebody!

Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Day 4 - Take Advantage of Holidays
Day 5 - Farming Works
Day 6 - Socialize Your Listings
Day 7 - Create a Partnership
Day 8 - Create a Community Website
Day 9 - Host a Coloring Contest
Day 10 - Send Sweet Treats
Day 11 - Throw a Party
Day 12 - Marketing with Cards
Day 13 - A Brunch for Parents

Day 14 - Create a Neighborhood Blog
Day 15 - Marketing with Webinars
Day 16 - Put Local blogs To Work For You

Need help with consistently marketing to your leads and your listings? Don't put it off! Contact us today for assistance and get started on the road to turning your leads into clients and your listings into SOLD propertiesThinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!

Comments (4)

Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I love your ideas. When is Day 18 coming online? I saw that 17 didn't get any comments, but that isn't because we weren't reading them. Just so busy with this spring market. Please keep them coming :)

Feb 26, 2014 10:55 PM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

It's coming! It's coming, Dana! I don't worry about getting comments, although they are nice. I just hope to write content that is helpful in a real way to real estate professionals. But thanks for checking! I'm on it!


Mar 01, 2014 09:58 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate


GREAT post.  So many realtors view what they do as a one way street.  We learn how we can help others and then when we do the business falls in our lap.

Mar 02, 2014 03:35 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

You are absolutely right, Wayne and Jean. But it isn't a one-way street. The best way to build that commeraderie is to let them know that you see them, you appreciate what they do, and you notice what they do in YOUR community. It will only position you to become even more involved in the community in such a way as to be THE first person they come to when they need real estate professionals!


Mar 03, 2014 03:41 AM