Attn All Realtors: You have the Power to save more deals with a Pre-Listing Appraisal. Having a Hard time convincing a Seller to pay for this report? Below is a Letter to the Seller that I am providing to you to give to Your Sellers during Your Listing Presentation. Tell them it is from a Certified Appraiser in Georgia and she is providing this information from an Appraisers perspective as to WHY a Pre-Listing Appraisal is so important. This way YOU are not the one putting the pressure on them, an Appraiser is and they can make their own decision. After they read this letter they may realize the Cost of the Report is WELL worth saving them from the consequences without one.
THEY Should pay for this Report NOT YOU! They need some skin in the game.
COPY AND PASTE THIS INTO YOUR WORD PROGRAM AND THEN PRINT OFF IN MASS TO INCLUDE IN YOUR LISTING PRESENTATIONS. I INCLUDED MY NAME SO IF THEY WANT TO CHECK TO MAKE SURE THIS IS INDEED COMING FROM AN APPRAISER, THEY GOOGLE MY NAME IN GEORGIA AS AN APPRAISER.
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Dear Home Seller:
Thank you for your time in reading this important letter. I promise it will be worth it! As you know, those who are PREPARED are far better off and usually avoid unpleasant surprises that can cost them thousands of dollars.
As a Seller it is so important in this market to make sure that you are not under-pricing or over-pricing your property. It can mean the difference between leaving thousands on the table, never selling your home or delaying significantly the time it takes to sell your home. You may say my Realtor can provide me with that information for FREE! Why do I need to pay for an Appraisal Report?
A Real Estate Appraiser can provide you with invaluable information about what ALL Appraisers look for in a Home and what drives and determines value. Appraisers specialize in Valuation of property. Realtors specialize in Marketing your home and negotiating the best possible price for you as a Seller.
Appraisers have NO vested interest in your Home, so their professional opinion of its value is independent and unbiased which is what you need and want!
So Why get an appraisal IF you feel that your Home is priced Right? Below are 4 perfect Reasons and they will EACH be well worth the cost of the report. It will be one of the best investments YOU can make to "Prepare your Home for Sale", much the same as spending money to paint your home, install new carpet & appliances (if needed) in order to ensure the highest possible sales price.
1. You get a current opinion of value for your home along with a detailed sketch so that you & your Realtor know exactly what your heated square footage is since Courthouse records are often inaccurate. Square footage has a direct impact on Appraised Value. How great would it be for a perspective buyer to see your home layout along with ACCURATE Square footage included in the Online Listing. Realtors typically quote Courthouse Record square footage and the records are wrong most of the time.
2. You will be able to provide the Pre-Listing Report & Sketch to the Bank's Appraiser for your buyer. Trust me, that appraiser will be VERY happy to have a recent report and sketch to refer to as it will save them time. It will go a long way to ensure that Appraiser's value is similar to the one that is provided to you in the Pre-Listing Report. If you have a cash buyer, the report will help them feel secure knowing the home is worth what you have agreed upon. Please note: The Appraisal report is 100% confidential, no one gets a copy of the report other than you, unless you give the Appraiser permission to release a copy.
3. You can use the Report as a negotiation tool or rebuttal in case the Banks Appraiser is coming in below your contract price. This can make or break your deal! Consider this report an "insurance policy" or "ammunition" for these situations.
4. If a buyer comes along and is willing to pay what you are asking, your home STILL has to appraise for at least the contract price. The Pre-Listing report will give you the peace of mind knowing that there will be no surprises come appraisal time!
DO NOT RISK LOSING THOUSANDS ON YOUR HOME, WHEN AN APPRAISAL THAT COSTS $350.00 TO $400.00 WILL SAVE YOU FROM THAT KIND OF LOSS! CONTACT A LOCAL APPRAISER WHO KNOWS YOUR AREA AND GET A PRE-LISTING APPRAISAL BEFORE YOU PUT YOUR HOME ON THE MARKET.
SINCERELY,
MARY T. THOMPSON
CERTIFIED APPRAISER (GEORGIA)
CR004373
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