Video marketing: it's not just for real estate agents! Allied professionals - such as home inspectors, loan officers, and contractors - can benefit from it, too. So, starting today, I'll occasionally be sharing tips for attracting and retaining customers if you work in one of these allied fields. Today, my focus is home inspectors. Read on for ways to use video in your home inspection business!
Report on inspections. This is probably the most obvious way to use video. Especially for buyers who aren't able to attend, video is an ideal way to provide a record of an inspection. You can film the entire process, or focus on specific problem areas and your recommendations for further action.
Introduce yourself. Video is also a great way to introduce yourself to your customers and point out your qualifications. In just 30 seconds or a minute, you can say hello, share any certifications you might have, and briefly state why you're a good choice for customers. It's a great opportunity to make a personal impression and show that you're competent, easy to work with, and trustworthy. Post this kind of video on your website, or share it with real estate agents and other professionals who might refer business to you.
Push your product. Use video to show prospective customers what they can expect if they hire you. Combine narration, photos, and video clips from actual inspections to demonstrate what you do. This is also a great time to highlight your competitive advantages—any extra services you offer that set you apart from your competition.
Add value. In these days of social media, customers expect value-added content from their service providers. As a home inspector, you can use video to share information related to your field. Possible topics include: how to spot basement water damage, seasonal home maintenance, where to look for foundation problems, when to call an electrician, and more. Post these videos on your website, YouTube, your Facebook page, or Twitter. Or work out a distribution partnership with a contractor, real estate agent, or professional association.
What are your tips for using video in the home inspection field?
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