Considering the changes in Smartphone use may help you decide.
Nielsen's, 2014 Digital Consumer Report directly addresses this subject.
This report is easy to read and understand. It includes great graphics that make interpreting the results easier. I have chosen to focus on one part of the report.
In a nutshell, since 2012, the use of browser/apps on Smartphones, has increased 9.52%. At the same time, internet use on a computer, is down 1.54%. Another way of putting it, consumers are using Smartphones 34 hours and 17 minutes every month. Another fact provided by the report, has to do with the future. The “Looking Forward” graph illustrates what gadgets Americans plan to upgrade to, in the next 6 months. 30% of the total U.S. population plans to buy a Smartphone and 49% of 18-24 year olds plan to do so. I found this information important for the allocation of my marketing funds.
When I look at how my own use of digital devices has changed over the last few years, I have to agree with the findings of this report. It seems that my Smartphone is replacing my lap top. I no longer own a desktop. The social networking sites that I use and the information that I get from Zillow and Trulia support the findings of the Nielsen report.
As with all things, every real estate agent must use the platform/s that they feel comfortable with. I think it is important to know, as a business person, what the consequences are. I hope this report and its contents are helpful.