WHERE DO YOU SPEND YOUR MARKETING $$$$

By
Services for Real Estate Pros with Montague Miller & CO

 

Considering the changes in Smartphone use may help you decide. 

Nielsen's, 2014 Digital Consumer Report directly addresses this subject.

This report is easy to read and understand. It includes great graphics that make interpreting the results easier.  I have chosen to focus on one part of the report. 

In a nutshell, since 2012, the use of browser/apps on Smartphones, has increased 9.52%. At the same time, internet use on a computer, is down 1.54%. Another way of putting it, consumers are using Smartphones 34 hours and 17 minutes every month. Another fact provided by the report, has to do with the future. The “Looking Forward” graph illustrates what gadgets Americans plan to upgrade to, in the next 6 months. 30% of the total U.S. population plans to buy a Smartphone and 49% of 18-24 year olds plan to do so. I found this information important for the allocation of my marketing funds.

When I look at how my own use of digital devices has changed over the last few years, I have to agree with the findings of this report. It seems that my Smartphone is replacing my lap top. I no longer own a desktop. The social networking sites that I use and the information that I get from Zillow and Trulia support the findings of the Nielsen report.

As with all things, every real estate agent must use the platform/s that they feel comfortable with. I think it is important to know, as a business person, what the consequences are. I hope this report and its contents are helpful.

Comments (3)

Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Interesting story - I like the graphics they used to demonstrate how close smartphones and computers are in relation to their use.  

I think this is why it's so important to make sure that everything you do online actually shows up properly on a smartphone.

Feb 13, 2014 07:21 AM
Anonymous
Frankie Carl
Exactly. That is why it is better not to do something if you don't understand it/or have someone knowledgeable do it for you. I love Chicago.........born and raised north of MKE along the lake and loved it!
Feb 13, 2014 08:11 AM
#2
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

All the more reason to make sure your website is smartphone friendly.

Mar 11, 2014 01:44 PM