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Staging; Don't Take it Personal

Home Stager with Home Staging by Vivian LLC
Home Staging By Vivian
If You Stage It, It Will Sell

Staging: It's Not Personal
As a professional stager, it is my job to help clients understand why and how staging works. No matter what you have heard, selling a house can be very stressful! I can help relieve a lot of this stress. 
  • The first step for the client is to realize the house they're selling is no longer their "home." They are moving and now must see the house as a product or commodity that needs to be sold. The best way to do this is to stage and depersonalize!
  • It is a normal human tendency to feel emotional attachment to possessions and belongings. When I ask a client to remove particular things from their home, I will always give a reason why. The goal is to increase space and to focus on the architectural features of the property.
  • Displaying a doll or Faberge collection doesn't help sell a home any faster. Buyers need to focus on the house's features, not the collections. Being able to put collections and personal items in boxes or storage will greatly aid the selling process. Remember, storage of personal items is only temporary and having some boxes already packed tells buyers you are a serious seller.
  • Most homeowners like a well kept house. For example, to keep hardwood floors beautiful, many people put down runners and area rugs. When staging a home, showing off the beautiful well-kept floors is important. Removing the runners makes the area appear bigger and will appeal to more buyers. Keep in mind, we're selling the floors, not the rugs.  
Remember, staging a house is nothing to get personal about. Sellers and stagers have the same goal...selling the house quickly! 
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     I have a Seller who is obsessed with dolls.  She is adamant that they are appealing, will help sell the home, etc.   She just doesn't get it!

Feb 13, 2014 09:33 AM
Vivian Gilbert
Home Staging by Vivian LLC - Potomac, MD

I get it. I see many beautiful and unusual things. Any time there are too many of one thing it risks the buyer being distracted.

Feb 13, 2014 09:01 PM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Vivian. Great post.  The emotional attachment is so true for so many clients. Once they can detach they see the light of what our recommendations as stagers provide.

We were taught, floors, walls and ceilings are all super important.


Apr 04, 2014 01:21 AM
Vivian Gilbert
Home Staging by Vivian LLC - Potomac, MD

Thanks Wendy. You're correct detachment is key, but not always possible, so it's up to us to explain why it's so important.

Apr 04, 2014 10:52 PM
Debbie Malone
Londeree's Real Estate & Property Management - Lynchburg, VA
From Lynchburg To The Lake (434) 546-0369

Great advice Vivian, getting your client to understand the need to detach emotionally from their home so we can present the best product on the market is so important.

Aug 03, 2014 02:17 PM