Does Advertising Work?

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Services for Real Estate Pros with Real Estate Rev - More Leads Means More Revenue

There are so many different ideas about advertising. Some people say it's about building a brand. Others say, one form works better than another. Many get frustrated and choose to ignore it altogether. You might be shocked to hear what a legend in adverting, David Ogilvy, has to say about it. It's probably not what you think and if you are making this mistake you could be wasting your ad budget.

If you are not familiar with David Ogilvy, he is thought of by many to be one of the greatest advertisers who ever lived. His books on advertising are considered mandatory reading by all the best copywriters in the industry. He started Ogilvy & Mather from nothing and built the agency into an international power house in the advertising world. 

This video is old and a little scratchy, but the content is priceless. It's called "We Sell or Else." What he says has left many Ad Execs cringing. It will definitely give you added insight. Enjoy!

 

If you have any trouble watching this here, you can watch it on YouTube. Here is the link http://youtu.be/Br2KSsaTzUc

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Thanks For Reading!

Eric Galuppo

Real Estate Rev

www.RealEstateRev.com

P.S. The goal of each post here is to deliver value to you the reader. I read every single comment and have found that the insights you provide also add tremendous value to the post. Please share any thoughts you may have, even if it is just to let me know you liked the post. That's always encouraging and appreciated. Thanks for stopping by.

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Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Debbie, the book is called "Ogilvy on Advertising". "Confessions of an Advertising Man" is another good one, but "Ogilvy on Advertising" is recommended most. Lot's of good lessons there. 

Noah, Thanks for stopping by and sharing your thoughts.

Barbara, your comment reminds me of a study I read that was published by the NAR. They interviewed over 1,000 Realtors and the only thing that beat the Internet in importance was referrals and repeat business. Thanks for leaving a comment.

 

Feb 17, 2014 02:26 AM #12
Rainmaker
3,526,861
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

We believe in advertising. You have to stay visible no matter what venue you succeed in and no matter what strategy works best for each of us..

Feb 17, 2014 06:23 PM #13
Rainmaker
1,280,298
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Eric~ I'm going to bookmark this post to watch the video at a later time. Just don't have 7 minutes this morning. Thanks for sharing with us!

Feb 18, 2014 01:08 AM #14
Rainer
37,205
Kela Caspillo
Kauai Dreams Realty - Kapaa, HI
Kela Caspillo

Hi eric you werent kidding this is an old video! but still applies to today. Timeless. Thank-you

Feb 18, 2014 03:46 AM #15
Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Larry & Sheila, thanks for stopping by and sharing your thoughts. I believe in advertising too. It's the fastest most effective way to get the word out and drive business when it's done right. I learned a lot from David Ogilvy & many others have too. 

Donna, Glad to share. David Ogilvy had a lot of wisdom, hope you find it helpful.

Kela, Yep, that's what we call 'old school' 

Feb 18, 2014 05:51 AM #16
Rainmaker
4,600,877
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We do create an advertising plan through on-line blogging, our web sites and staying in tough with our past clients.

Feb 20, 2014 10:53 PM #17
Rainer
9,060
Christine Roush
Century 21 M&M and Associates - Pacific Grove, CA

Eric,  this was very thought provoking.  I also checked out a couple of the videos posted on "bigthink"....very inspiring.  They have a free 2-week trial that might be worthwhile to check out.  Sales and Marketing are such a huge part of being a successful Realtor.  We must constantly find new inspiration to re-ignite our passions personally and professionally.....really in most aspects of life this is so important.  Thanks for sharing.

Feb 20, 2014 11:42 PM #18
Rainmaker
1,304,874
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Eric~ WOW..... Amazing post! & BTW: "$$$$$" you are on the money "through creative planning, through intense name branding, and through intense effort, we get the desired results & business *SUGGESTED*

Feb 22, 2014 12:27 AM #19
Rainmaker
528,464
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

Eric, I had not heard of David Ogilvy before. I am adding him on to my future reading list. Thank you for the suggestion!

Feb 23, 2014 03:35 AM #20
Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Hi Joan, Thanks for stopping by and sharing your experience. Staying in touch with past clients is a big one.

Christine, I have not heard of "big think before, but it sounds interesting. Thanks for stopping by.

Jon, glad you liked it. David Ogilvy is a giant, others are Clayton Makepeace, Drayton Bird, John Carlton and others. What i like about these guys is they have been around and know what they are talking about. The medium has changed, but the principles remain the same. Thanks for posting. 

Lisa, "Ogilvy on Advertising" is a good read and highly recommended. Thanks for posting

 

Feb 23, 2014 04:56 AM #21
Rainmaker
1,508,825
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I do believe that advertising work. Or we call it now marketing.

Great video share!

 

Feb 23, 2014 04:02 PM #22
Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Hi Inna, Thanks for letting me know you liked the video 

Feb 24, 2014 02:21 AM #23
Ambassador
1,655,250
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Eric very interesting video, proper implementation of an advertising strategy is key.

Feb 25, 2014 02:00 PM #24
Rainmaker
192,598
Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

ERic,

Past clients are important. This reminds me of a recent experience with an unnamed cell phone company. There was a special perk for new members that came in the mail. My wife asked them about this perk and if it was available to all clients. Mind, she was already on the phone for another issue with cell service and dropped calls. She was told sorry, the incentive was for new clients only. This is great example of a company not valuing their existing client base. It will come back to bite them in the future.

Feb 26, 2014 01:18 AM #25
Rainmaker
6,210,837
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Much has changed in the advertising world. Real estate professionals find that a strong internet presence is mandatory.

Feb 27, 2014 07:05 PM #26
Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Jennifer, Glad you found it interesting.

David, Here is an interesting statistic i recently read from the NAR that says- Only 18% of Realtors follow up on a monthly basis with past clients. Crazy huh?

Hi Roy, good to see you again! I agree a lot has changed, but it is mainly the medium that changed. the same principles that Claude Hopkins wrote about in 1923 in his book Scientific Advertising are still working today, especially online. 

Feb 28, 2014 05:19 AM #27
Rainmaker
4,433,283
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Eric, Thank you for the inspiration and for sharing the video. I agree advertising works whether it is online or direct mail . I do not advertise in newspaper anymore except for open houses and when I ask them where they heard about the open , it is either the signs or the internet. Not many  mention the newspaper.

However direct mail marketing works.

Mar 02, 2014 03:38 AM #29
Ambassador
1,247,596
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Eric, 

Great post and I enjoyed the video. Thanks for sharing. Branding is so important as you do not want to be a "secret agent".

Mar 02, 2014 11:32 AM #30
Ambassador
2,166,874
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Cool old video - in spite of the scratchy audio. Lots of take-aways from the message - as well as the above comments.

Mar 04, 2014 05:29 AM #31
Rainer
53,265
Eric Galuppo
Real Estate Rev - More Leads Means More Revenue

Hi Gita, thanks for stopping by and sharing your thoughts. Tracking is really the key.

Kristin, LOL being a "secret agent" might be cools for James Bond, but not when you are trying to get more deals through the door. Thanks for commenting.

Debb, This is what can be referred to as an "oldy but goody" glad you found it informative. thanks stopping by and leaving a comment.

Mar 05, 2014 03:23 AM #32
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