Jeff thanks for letting me know i will post a link to the video, so anyone who is having trouble can watch it on YouTube.
Good morning Eric. If you are considering blogging as advertising, yes it works. I have not paid for print advertising since 1996. The video was pretty good.
Make it a great weekend!
Eric, thanks for this information and the video. Advertising can work well if it is done with thought and sometimes it is a matter of trial and error until finding what works.
Ralph, Yes, I think that is the point that David Ogilvy is making. It requires testing and tracking. Glad you liked it. Thanks for sharing your thoughts.
Ron & Alexandra, what I really liked is his passion for direct response and emphasis on tracking ROI. I enjoyed looking though your website by the way. Thanks for posting.
I would like to read his books. I believe that there are still some great lessons to be learned there.
Hi Eric, this is very good information. I always feel that advertising works. You have to spend money to make money and spread the word.
Great information, Eric. Advertising does indeed work and nothing works as well these days for me as the internet.
Debbie, the book is called "Ogilvy on Advertising". "Confessions of an Advertising Man" is another good one, but "Ogilvy on Advertising" is recommended most. Lot's of good lessons there.
Noah, Thanks for stopping by and sharing your thoughts.
Barbara, your comment reminds me of a study I read that was published by the NAR. They interviewed over 1,000 Realtors and the only thing that beat the Internet in importance was referrals and repeat business. Thanks for leaving a comment.
We believe in advertising. You have to stay visible no matter what venue you succeed in and no matter what strategy works best for each of us..
Hi Eric~ I'm going to bookmark this post to watch the video at a later time. Just don't have 7 minutes this morning. Thanks for sharing with us!
Hi eric you werent kidding this is an old video! but still applies to today. Timeless. Thank-you
Larry & Sheila, thanks for stopping by and sharing your thoughts. I believe in advertising too. It's the fastest most effective way to get the word out and drive business when it's done right. I learned a lot from David Ogilvy & many others have too.
Donna, Glad to share. David Ogilvy had a lot of wisdom, hope you find it helpful.
Kela, Yep, that's what we call 'old school' 
We do create an advertising plan through on-line blogging, our web sites and staying in tough with our past clients.
Eric, this was very thought provoking. I also checked out a couple of the videos posted on "bigthink"....very inspiring. They have a free 2-week trial that might be worthwhile to check out. Sales and Marketing are such a huge part of being a successful Realtor. We must constantly find new inspiration to re-ignite our passions personally and professionally.....really in most aspects of life this is so important. Thanks for sharing.
Eric~ WOW..... Amazing post! & BTW: "$$$$$" you are on the money "through creative planning, through intense name branding, and through intense effort, we get the desired results & business
*SUGGESTED*
Eric, I had not heard of David Ogilvy before. I am adding him on to my future reading list. Thank you for the suggestion!
Hi Joan, Thanks for stopping by and sharing your experience. Staying in touch with past clients is a big one.
Christine, I have not heard of "big think before, but it sounds interesting. Thanks for stopping by.
Jon, glad you liked it. David Ogilvy is a giant, others are Clayton Makepeace, Drayton Bird, John Carlton and others. What i like about these guys is they have been around and know what they are talking about. The medium has changed, but the principles remain the same. Thanks for posting.
Lisa, "Ogilvy on Advertising" is a good read and highly recommended. Thanks for posting
I do believe that advertising work. Or we call it now marketing.
Great video share!
Eric very interesting video, proper implementation of an advertising strategy is key.
ERic,
Past clients are important. This reminds me of a recent experience with an unnamed cell phone company. There was a special perk for new members that came in the mail. My wife asked them about this perk and if it was available to all clients. Mind, she was already on the phone for another issue with cell service and dropped calls. She was told sorry, the incentive was for new clients only. This is great example of a company not valuing their existing client base. It will come back to bite them in the future.
Much has changed in the advertising world. Real estate professionals find that a strong internet presence is mandatory.
Jennifer, Glad you found it interesting.
David, Here is an interesting statistic i recently read from the NAR that says- Only 18% of Realtors follow up on a monthly basis with past clients. Crazy huh?
Hi Roy, good to see you again! I agree a lot has changed, but it is mainly the medium that changed. the same principles that Claude Hopkins wrote about in 1923 in his book Scientific Advertising are still working today, especially online.
Eric, Thank you for the inspiration and for sharing the video. I agree advertising works whether it is online or direct mail . I do not advertise in newspaper anymore except for open houses and when I ask them where they heard about the open , it is either the signs or the internet. Not many mention the newspaper.
However direct mail marketing works.
Hi Eric,
Great post and I enjoyed the video. Thanks for sharing. Branding is so important as you do not want to be a "secret agent".
Cool old video - in spite of the scratchy audio. Lots of take-aways from the message - as well as the above comments.
Hi Gita, thanks for stopping by and sharing your thoughts. Tracking is really the key.
Kristin, LOL being a "secret agent" might be cools for James Bond, but not when you are trying to get more deals through the door. Thanks for commenting.
Debb, This is what can be referred to as an "oldy but goody" glad you found it informative. thanks stopping by and leaving a comment.
Hey Eric - my system was having some difficulty with the video. Ogilvy is well known from my perspective and what I was able to view was great. I am going to search for a different copy or video of his. Thanks.