So, here's an interesting thing that most Realtors and small business owners battle with - our websites. How do you make it work for you? How do you get it to the much sought after first page (without laying out crazy money on SEO)? Mine is interesting and has surprised me in a couple of ways. First, my page jumps up and down in the google rankings. If I do a google search for "Realtor Katy Texas" I'm on page 62, although when I first put my page up I was on 45. So while my unique visitors per month have gone up (from 60 when I started in September - to over 400 a month now) my ranking has gone down. Even crazier is that one of the agents in my office who is a sporadic agent and does no Internet marketing, blogging or work on her site - is on page 9 and my friend who is a mortgage broker is right near the top too. Go figure!
If you search for "Real Estate Katy Texas" or "Real Estate Agent Katy Texas" I'm not even on there. I don't even show up.
And if you search for "Homes for Sale Katy Texas" I'm up to page 36 from page 37 (in October) - Ouch. Now this is frustrating and challenging. Do any of my fellow business owner/realtors have any ideas on how to get my page to climb higher?
Now, what is interesting is that when I set up my webpage the hosting site of Z57 insisted that I put my buttons in a certain order - they're statistics show that the buttons should be ordered from "find listings", "find a home", etc. first with no emphasis on the agent. Being a huge people person and because of the type of service that I offer and the fact that I believe that I am my own best commodity - I insisted on making my "About Robyn" button my first button (as when I go to other agents or small business owners sites, it is the first button I look forward when determining if this is the type of person that I would like to work for and with). Well, oddly enough - when I look at my page visits - it is my third most visited page after my home page and my free home search. Go figure. Every blue moon I'm on point when I figure people want to learn about other people. Especially when they are considering working with them.
And my last fun thought - when I look at the statistics on how people got to my page, one of the links to my page reads http://www.keywordspy.com/find-competitor-keywords/robynjoneshomes.com. Someone is spying on my keywords? I got a hoot out of that especially since I'm so low on the page rankings right now! Me and my best friend laughed and got a giggle that someone would aim so low! Let's steal the key words to a site on page 45. Personally, if I was going to do it - I'd use a couple on page 1!! Or maybe they are testing to see what key words NOT to use (smile)!
So, in summary - my goal for the next year is to get on the first page when ones searches for "Real Estate Agent Katy Texas", "Realtor Katy Texas", "Real Estate Katy Texas" and "Homes for Sale Katy Texas". And, of course - this doesn't include the same search phrases for Richmond, Missouri City, Fulshear, Sugar Land and Cypress. And forget Houston, I can't even imagine how hard that would be!!
So, now that I've brought all of these issues to the top of my mind - I now realize - I haven't checked the other search engines since I started. Sigh... Time to go count yahoo pages...