Another year goes by and another push for going paperless. I agree we need to be focused on being green. There are too many reasons to count why we should go as green as possible. 
However, when I speak to my prospects, customers and clients, they are all very different. Some live locally here in Frisco or DFW and others are from outside the area and possibly outside the Texas.When working with all these different people, my job is to make it easy for them to buy or sell. To me, that means I am going to sell and service them the way they prefer to work, not the way I prefer to work.
When I am working with a young couple who have smart phones and run their lives using technology, this is a great opportunity to work paperless. This couple will most likely understand the benefits and 
appreciate the technology we use every day in real estate. In the same day I might find myself assisting a mature couple looking to downsize and contemplating moving into a home utilizing a reverse mortgage. This couple wants paper. They want the tactile feel of reviewing information on paper. They may be able to handle Docusign but it is certainly not something I am 
going to force them to utilize.
In fact, while I was being taught more about paperless real estate, I had a conversation with my wife. She is very technical. We met over the phone (no not 976-babe) but she was a technical product manager way back when. We both were deep into technology when the first IBM PC came out (yes we are that old.) When I asked her, she said you better give me the information on paper when we go to see homes. You see that touch is part of how she buys.
What this tells me is that it does not matter age or background when it comes to how a person, couple or family wants to buy or sell. Every one is different. As a professional Realtor® or even as a FSBO, it is very important to understand your customer. This leads us right back to asking questions and listening. Your client will tell you their preferences. Listen and sell to them the way they want to be sold. Whether it is paperless or not, make it as green as possible. Recycle what you can if you are not paperless but always make it easy for your buyer to buy and your seller to sell.
My clients like to receive infromation in various ways. I work with them and sell to them the way they want to be sold to. It does not matter to me how they want to work because when you work with me—Your Success is My Focus
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