Who would ever admit they’d prefer to make a bad impression? I’d say that we can all agree that most people in general, as well as in business, want to put their best foot forward, they want to make good impressions and confidently express who they are and what they know, as well as what they can contribute to a relationship, society, a business transaction, etc. When it comes to dealing with people, particularly in real estate, there is a fine line that needs to be walked so that you don’t commit that cardinal sin that will turn off the friendliest of people and perhaps even lose committed buyers and sellers: Thou shalt not brag!
Two of the biggest mistakes in real estate sales both involve bragging.
1) Thou shalt not brag about thyself!
Yes, your experience is vital and it’s important for a client to be confident in your extensive abilities, but this is not about you! It’s about the information you can provide for the client. Sure, your experience has gotten you to where you are, but it is not what you lead with.
2) Thou shalt not brag about thy company!
Again, this is not about you or your fantastic company. It is all about the fantastic services you and your company can provide. It’s all about your ability to help the buyer or seller with your tools, resources, and useful information, not just your statistics.
If you can remember these Two Commandments of Real Estate, it will become so much easier to be that invaluable fount of information and service to your client base. If you want to be sought after in this business, my suggestion would be to simply remove your ego from the equation and instead of touting your own praises, let what you know show. That is what will make a great and lasting impression.