Thou shalt not brag about thyself

Real Estate Broker/Owner with Russell Realty Group

Who would ever admit they’d prefer to make a bad impression? I’d say that we can all agree that most people in general, as well as in business, want to put their best foot forward, they want to make good impressions and confidently express who they are and what they know, as well as what they can contribute to a relationship, society, a business transaction, etc. When it comes to dealing with people, particularly in real estate, there is a fine line that needs to be walked so that you don’t commit that cardinal sin that will turn off the friendliest of people and perhaps even lose committed buyers and sellers: Thou shalt not brag!

Two of the biggest mistakes in real estate sales both involve bragging.

 1)      Thou shalt not brag about thyself! 

Yes, your experience is vital and it’s important for a client to be confident in your extensive abilities, but this is not about you! It’s about the information you can provide for the client. Sure, your experience has gotten you to where you are, but it is not what you lead with.

 2)      Thou shalt not brag about thy company! 

Again, this is not about you or your fantastic company. It is all about the fantastic services you and your company can provide. It’s all about your ability to help the buyer or seller with your tools, resources, and useful information, not just your statistics.

If you can remember these Two Commandments of Real Estate, it will become so much easier to be that invaluable fount of information and service to your client base. If you want to be sought after in this business, my suggestion would be to simply remove your ego from the equation and instead of touting your own praises, let what you know show. That is what will make a great and lasting impression. 

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Evan is a career sales manager, personal coach and trainer who holds Real Estate broker licenses in Massachusetts, New Hampshire, New Jersey and Maine. He has made his mark by leveraging and teaching technology to his agents. Evan is dedicated to sharing his lead management techniques with agents throughout New England. The Boston MLS - Join The Russell Team

If we don’t constantly outperform other Agents in today’s marketplace, and use our knowledge and follow up techniques to entice and educate our buyers and Sellers, they will buy or Sell from someone who does.  The Russell Realty Group constantly outperform others and go above and beyond for our clients. By leveraging technology, we bring our buyers the best possible value during their purchase and obtain the highest value for our sellers.



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Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hey Evan,

I only get into who I am and accomplishments when I am asked.  Otherwise focus on the clients desire.

Best of GREAT success to you in 2014!

Feb 17, 2014 09:44 PM #1
Keith Whited
RE/MAX Gateway - Alexandria, VA

It's all in how it's phrased. One can get the points across without sounding pompous and arrogant.


Feb 19, 2014 12:37 AM #2
Greg Mona
Revelation Real Estate - Chandler, AZ
Professional Real Estate Representation for YOU!

Evan - Good points here.  Realtors/agents should bear in mind that it is not all about them!  There is nothing wrong with touting your abilities and past successes, along with the strength, good reputation, etc. of your brokerage, but do so in an engaging manner.  Your clients will appreciate it.

Feb 19, 2014 12:48 AM #3
Mona Lisa Harrison - Greenville, SC
The Help You Need To Sell Your House

REally successful people don't need to "brag".

Feb 19, 2014 12:49 AM #4
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

When I was around five years old, my grandmother taught me that a person did not need to tell others that they were great. She went on to explain that if a person is outstanding to others, they would know it. She cemented her point by saying that those who have to tell people that they are great, most likely, aren't that great! If we serve our clients well they will know that we did a good job and spread the word.

Feb 19, 2014 01:03 AM #5
Tg Glazer - The Right Realtor® for the Right Results!
Coldwell Banker, Westfield, NJ - Cranford, NJ
Westfield/Cranford, NJ area

As they say, actions speak louder than words.  It's always better to let our reputation and perhaps testimonials speak on our behalf.  Plus, like you said, it's not about you.  All your clients (and potential clients) care about is "What's in it for me!"

Feb 19, 2014 01:29 AM #6
David Demangos
Keller Williams Realty Carmel Valley / Del Mar - San Diego, CA

It is nice not to brag. I find it hard to talk about myself anyway... Let your customers testimonials do the bragging for you...

Feb 19, 2014 02:04 AM #7
Mike Grumbles
Gray Fox Realty - Franklin, TN
The Relocation Engineer in Franklin TN

Evan, I agree that bragging is not going nto earn you more business but in a markjet where there are more agents than there actually should be you do have to inform your client that you are a professional , in this business full time and that you do enouhg annual business to give them the service that they deserve.  I don't mind sharing my actual production numbers wiht a client, it shows them that the right agent is sitting in front of them, and that their biggest asset is in good hands.

To many puff their numbers even agent to agent and that is a BAAD THING.  Especially to me when I have a database with the actual MLS results in my area.


Walk that line between Bragging and informing clients of your dedication to this job.


Feb 19, 2014 02:11 AM #8
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Very Well Said, and deserving of a feature...One has to think of what the consummer expects and answering their needs, and the last thing they need to know is how great you are...A

Feb 19, 2014 04:49 AM #9
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

It should always be about what we can do for them.  I try to point out little tid bits of information about the area or a particular home, or real estate in general that helps them, but also demonstrates how I can help without bragging.  

Feb 19, 2014 04:52 AM #10
Douglas Perry
Palm Bay, FL
Real Estate Assistant/Internet Marketer

Words of wisdom!

Feb 19, 2014 05:11 AM #11
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I've actually had more of a problem learning how to brag "a bit".  Was always taught to NOT speak of myself or to enter into braggadocia.  Marketing didn't come easy.  I think I know more people that have an issue much like mine, other than the other way around.  I guess that's a good thing and a blessing in disguise?


Feb 19, 2014 06:48 AM #12
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

So you say.  There are critical ways in which we need to let people you are an expert in the information they need. That is not bragging, that is supplying valuable information.  It is never about you, it is always about the people you are speaking to.

Feb 19, 2014 08:08 AM #13
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

The time to disclose how much experience you have and why you're a valuable resource is immediately after you disclose the benefits your prospect will get with your services. Providing two nuggets of information that is unique and different will set you apart from your competitors and should convince your future client that you should be their agent but only after you determine they meet your client profile.

Feb 19, 2014 08:50 AM #14
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

I believe showing your client  "WIIFT"  is more important than bragging.  If you give them what they want, you don't have to worry about bragging because they're be impressed.

Feb 19, 2014 01:37 PM #15
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I hear what you're saying.  Nothing annoys me more than a certain blogger on here that does nothing but talk about all the awards he's won, or how successful his blog is, etc.  Get over it.  Nobody cares.  

Feb 19, 2014 08:48 PM #16
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

I understand what you are saying... but, sometimes we need to impart a sense of self assurance to our potential clients.  Of course going on and on about ones self is usually a turn off to most folks.

Feb 20, 2014 12:02 AM #17
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Providing value added service should be central to what we do.  If we can't do that, then we shouldn't be in business!

Feb 21, 2014 12:53 AM #18
Adell Forbes (REALTOR®)
PalmerHouse Properties - Atlanta, GA
"Knowledge & Experience Working for You"

It's my belief that if you're really "that great" other people will talk about it.

Be "service focused", and not "self serving".

Feb 26, 2014 01:05 AM #19
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