Social Media Killed the Deal!

Reblogger Charita Cadenhead
Real Estate Agent with Keller Williams Realty

Social Media: The blessing and the curse.  Social media can be a deal killer if buyers and sellelers put all of their cards on the table during the home buying and selling process.  Karen advises to her client to STAY AWAY from Facebook and other sites until the fat lady has sung.

Original content by Karen Feltman S44645

Facebook is NOT for Sellers, or Buyers for that Matter!

Think about it....they say that there are six degrees of separation between strangers, meaning that everyone knows someone that you may know.  There are connections everywhere, making Facebook very dangerous if you are buying or selling a home.  

I let my buyers and sellers know that they should keep their thoughts off Facebook during the process of buying or selling a home.  Because you never know who your friends might know.

woman with mouth taped shut 

Let me give you an example.

A seller is desperate to sell.  The husband is already relocated and the wife is waiting for the house to sell.  And she is posting the results of every showing.  Letting her friends know about every open house and how anxious she is to join her husband.  Little does she know that one of her friends is friends with a potential buyer for her home.  And now that buyer knows how desperate they really are.  Do you think that the buyer is going to offer a great price?  No.  The seller has given their negotiating position to the buyer.

Same for a buyer.  They are gushing about the house that they have fallen in love with!  They even post pictures of the house and tell all of their friends that submitted an offer.  Do you think that the buyers will get the best deal?  Not if one of their friends is friends with the seller.  Because now the seller knows how much the buyer really wants the house.

In the listing consultation and the buyer consultation, I talk to my clients about the dangers of social media when buying or selling a home.  Ulitmately, I don't want my client to fall into the trap of giving away their motivations.  It may seem harsh, but I don't my clients talking about buying or selling until all the documents are signed and delivered.  Then you can tell the world!  Until then, mum is the word.

Keep smiling!



Karen Feltman, REALTOR®, ABR, AHS, CHMS, CNE, CRS, e-Pro, green, GRI, SRES, TRC

Skogman Realty

411 First Avenue SE, Suite 500

Cedar Rapids, Iowa 52401

Office  319-366-6427

Mobile  319-521-0701

Fax   1-888-370-3108

Licensed in the State of Iowa

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© 2014 by Karen Feltman, Cedar Rapids/Iowa City Relocation Specialist 


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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Charita:  GREAT re-post with such valuable advice.  For selling and buying homes certainly.  But I think the advice could apply very well in other aspects of life too!!

We don't need to know everything!!  Shhhhhh ...

Was so glad to receive your comment on my post ... thank you ...


Feb 18, 2014 05:59 AM #1
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Charita, I read this yesterday and it really made me think! I wonder how many times buyers and sellers have fallen victim to this!

Feb 19, 2014 05:26 AM #2
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Charita-This is excellent reboot. This is an aspect of social media I never considered. 

Mar 08, 2014 04:19 AM #3
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for re-blogging Charita. This is an important point for Buyers and Sellers to be aware of. Today you just don't know who is looking at your comments on line.

Mar 29, 2014 04:37 AM #4
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Charita - Debbie Reynolds sent me over to your great blog.  Facebook has killed deals, job offers, and gotten people in trouble.  There are certain things you should post on Facebook.

Mar 29, 2014 07:18 AM #5
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Ouch, I had that same experience, on steroids. The attorney would scream night and day to my client to stay off FB but she was never quite able to curtail her use. Buyers ended up using all the info they had on sellers to their advantage; spinning it every which way. It was awful.

Mar 31, 2014 06:04 AM #6
Cathy Wolters
Wolters Realty & Property Management Company - Cocoa, FL
Your Brevard County Property Management Expert

Charita, that's a great post for a re-blog.  I hadn't thought about that.  I know some people that post every thing they do. Not a good idea for buyers or sellers.  

Apr 04, 2014 11:48 AM #7
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: / cell: 334-494-7846

I like to "snoop" on facebook to see what my Clients/Customers are saying to their friends. SO, I tell them NOT to give out "private" info...

Jun 04, 2014 04:34 AM #8
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

This is so true!!!  Everyone needs to read this and be informed to keep their mouths shut!!!

Jun 25, 2014 11:40 PM #9
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Charita, people share way too much in the public forums and this is a great example of what not to do.  Great re-blog!

Jun 26, 2014 11:36 PM #10
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Charita Cadenhead

Serving Jefferson and Shelby Counties (Alabama)
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