Why Don't People Buy From You?

Real Estate Agent with Dogwood Real Estate Services

Why Don't People Buy From You?


I came across a video this morning by Mark Satterfield and the first line was "Why Don't People Buy From You?"


I watched it because it peaked my curiosity, even though I am not selling products or services that he is talking about. He started off naming very good and obvious reasons, which are pretty typical. For example cost and someone else having a better back story than you. But then he said something that really caught me in an Ah-Ha moment. 


People don't use you because of RISK. How do they know that they will get their money's worth?


In Real Estate, the stakes are pretty high for buying a home. A huge investment for almost anyone, the home they may stay in for a very long time. Are you worth the risk?


Most people in my area are moving here from someone else and they have to depend on the smarts of a Realtor they hire before they even come to town. This is a huge risk.


So how do you shine and look better than all of the rest of the agents that are all over the web? How do you show you are not only smart, but that you have what it takes to lead them to the perfect home and guide them through the perfect closing? 


I am now re-evaluating myself, my website, my web presence, anywhere that I am out there. I have decided to take on a month long rehab of ME! 


What about you? Do you need a rehab program for the next month? Share what you do. And show people you have what it takes to gain their trust for the largest purchase of their life. 






Comments (4)

Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Ive always been careful about what people might think I stand for online. Never looked at it from a viewpoint of risk. I am going back and will have a look from that angle. Thanks for the video and article, great info.

Feb 19, 2014 12:58 AM
Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

Very interesting point and you are right, buying or selling a home can be a huge risk.  It is interesting because I have recently been honing in my "brand" and creating blogs highlighting my knowledge in the field. It is amazing how many buyers I have seen come in through these small changes.  Good luck!

Feb 20, 2014 12:20 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I am sure that I can use some re-tooling of ways to show potential clients I am knowledgeable and trustworthy. It is much more difficult with potential clients you don't know, and that seems to be how most internet leads begin. Referrals are much easier for them to trust you.

Feb 25, 2014 02:25 PM