How Much Is Too Much In Terms Of Social Media?

By
Real Estate Agent with Alain Pinel Realtors CA BRE 01914367

How Much Is Too Much Social Media?

 

Inman News posted an article addressing a question about how often people should post blog updates.  The advice they give is timely and one many of us struggle with.

 

Not unlike our Active Rain blogging community, they advocate providing timely and helpful information to our readers.  They also point out sharing content across different social media platforms is a great way to ensure our thoughts are available to new readers.

 

Great Content Leads To Peaceful Results Photo By Rebecca Foresee

 

One of the ways I've been sharing information with consumers of real estate is through our local newspapers, The Morgan Hill Times and The Gilroy Dispatch.  These papers require subscriptions for their main content, but they generally keep the blogging portion free for anyone to read.

 

Over the past few weeks, I've been providing information to people in my community south of Silicon Valley.  Information they can use in deciding whether or not to sell their home or if now is the right time to buy a new home.

 

As a result of sharing this information with readers, I have been contacted by other bloggers as well as consumers.  Their suggestions and comments are invaluable sources of feedback!  This feedback, YOUR feedback - generates more sharing.

 

It's incredible how much bad information is available and sometimes relied on by consumers before they make a solid connection with their agent.  If for no other reason than this, social media demands we provide relevant, timely and accurate information.

 

So how much social media is too much?  One could argue that only inaccurate or inflammatory content should fall into that category.  Another thought would be, that blogging at the expense of time meant for a client or family would be excessive.

 

There are too many great news pieces we could be sharing to inspire positive outcomes for others.  Why not share your experience for the common good and know that all will work out for the better?

 

You can read my contributions to my community readers at Real Estate Round-Up.  I'd love to hear your suggestions on what you'd like to know more about!

 

Be sure to share how much social media is too much.

 

As always, let's foresee the possibilities . . . and get results!

 

 

 

 

 

Posted by

 

WERC educational merlin falconIn case you're wondering what I do outside real estate, among other things, I'm a volunteer at the Wildlife Education and Rehabilitation Center (www.werc-ca.org).  There's something special about helping others whether people or wildlife that just makes me sleep better at night.

 

You'll find additional resources at my website aimed at helping you and loved ones find ideas and resources we can all use while going through life's journey.

 

Thank you for stopping by my blog and feel free to contact me if I can help you.

Comments (39)

Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rebecca, the objective for blogging is to get information out to the consumer. As long as people are reading it, it can't be over done. Good luck with the newspaper blogging.

Feb 19, 2014 09:41 PM
Jim Sinnott
Bedard Realty - North Attleboro, MA
Realtor, GRI Licensed in MA and RI

Good post, and your Real Estate Round-up is excellent. Providing useful and timely information is what is essential in blogging. I'm just starting out and I am very excited about bthe whole process.

Feb 19, 2014 09:57 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the inspiration and for the great tips. Have a good day.

Feb 19, 2014 11:07 PM
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

You know it's too much when you are posting every single little thing you do throughout the day that nobody really gives a damn about.  And yes, a lot of people do that.

Feb 20, 2014 12:08 AM
Vanessa Saunders
Global Property Systems Real Estate - White Plains, NY
From Manhattan to the Catskills of New York

Our local paper has began dedicating a whole page in their print version to online blogs by their readers on a variety subjects...they keep expanding on that concept so there is certainly something to the idea.

Feb 20, 2014 12:15 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Good work, Rebecca. Social media, like Active Rain, needs to be kept in check or it can overshadow other important aspects of our business and our lives.

Feb 20, 2014 01:56 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Good thinking and good post Rebecca, social media has it's place but sometimes it is just TMI-valuable information is important but rants and data are overload and personally, a waste of time  to wade through in order to find the gem.

Feb 20, 2014 02:15 AM
Jill Saddler
Draper, UT
Draper Utah Real Estate Professional - 25 years+!

I agree - everything in moderation. Blog your little heart out - but some of this social media stuff gets out of control..

Feb 20, 2014 02:38 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Rebecca, I'm not one to spend much time with social media. I have a plan to do so but it just is not something I am highly inspired to do. Keep getting the word out ... consumers need to good information so they can make informed decisions.

Feb 20, 2014 05:11 AM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

If you get measurable, quantifiable results out of social media, then it's worthwhile.  If not, you could be spending that time prospecting and selling.

Feb 20, 2014 09:29 AM
Rebecca Foresee
Alain Pinel Realtors - Morgan Hill, CA
Let's foresee the possibilities . and get results!

Thank you everyone for stopping by to comment.  I wish each of you much success in sharing information with consumers who depend on all of us to be a great resource.  Happy blogging!

Feb 20, 2014 10:59 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

I don't spend a lot of time on social media. Know agents that do. Think posting your every move is not the answer.

Feb 20, 2014 01:24 PM
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

WOW! Congratulations Rebecca. Thats great that you are writing for your local newspaper. Hope it is helping you generate some buyer and seller leads. Have a greatr weekend. Take care.

Feb 21, 2014 05:40 AM
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

Rebecca, this was an interesting post. I like your idea of blogging for the newspaper very much! Thank you for the excellent idea!

Feb 21, 2014 06:05 AM
Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

Rebecca, I think blogging for your local newspaper is great.  And there is a balance that has to be struck between spending time on social media and prospecting for clients.

Feb 21, 2014 06:15 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Rebecca: Time management  is important in my world. During the first 2 months of this year, I spent much time networking one-on-one which really worked for me and which I plan to continue all this year. This does not leave a lot of time for social media outside of AR. I'll try to incorporate more, but there just aren't enough hours. 

Mar 11, 2014 11:30 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

A good question Rebecca, I think that short easy to write, easy to read entertaining info should be shared daily, anything less and we lose momentum, and our readers fail to check in daily, and often forget to come back.

Mar 31, 2014 03:08 PM
Beth and Richard Witt
Long Island Cash Home Buyer - Center Moriches, NY
Long Island Cash Home Buyer 516-330-6940

Rebecca... Great post and wonderful comments... I think agents need to be embrace Social Media which a lot of agents are not doing and I think agents must continue to do the most productive thing with their time... I like Bob's advise... short easy to read informative daily... Happy Day

Mar 31, 2014 11:04 PM
Lynn B. Friedman CRS Atlanta GA 404-939-2727
Atlanta Homes ODAT Realty - Buckhead - Midtown - Westside ... Love our City - Love our Clients! - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Rebecca,
Lots of good feedback on a wonderful post!
Have a successful day-
Lynn

Apr 02, 2014 08:56 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Super article, Rebecca.  I agree w/ your points about balance.  That's great you are blogging for your local paper.  I've been doing that for The Patch.  I wish I could figure out how to do in one more local online paper.

Apr 06, 2014 07:50 PM

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