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Understanding Different Personalities Can Improve Your Business.

By
Real Estate Agent with RE/MAX Action Realty

I am on the Education Committee for our local REALTOR Association, and we just hosted a class that I found very interesting. It was based off of the book "Positive Personality Profiles" by Dr. Robert Rohm. Everyone in the class took a test to determine whether we were a D, I, S, or C type personality. I found out that I am a High D.  

Here are the breakdowns for each type:

High D:

Basic motivations: Challenge, Choices, Control

Environment Nees: Freedom, Authority, Varied Activities, Difficult Assignments, Opportunity for Advancement

Responds Best to a Leader Who: Provides direct answers, sticks to business, stresses goals, provides pressure, allows freedom for personal accomplishment

Needs to learn that: People are important, relaxation is not a crime, some controls are necessary, everyone has a boss. and verbalizing conclusions helps others understand them better

High I:

Basic motivations: Recognition, Approval, Popularity

Environmental Needs: Prestige, friendly relationships, opportunities to influence others, opportunities to inspire others, chance to verbalize ideas

Responds best to a leader who: Is a democratic leader and friend, provides social involvement outside of work, provides recognition of abilities, offers incentives for risk-taking, creates an atmosphere of excitement

Needs to learn that: Time must be managed, too much optimism can be harmful, listening is important, tasks must be completed, accountability is imperative

High C:

Basic motivations: Quality answers, Excellence, Value

Environment Needs: Clearly-defined taks and explanations, sufficient time and resources to accomplish tasks, team participation, limited risks, assignments that require planning and precision.

Responds Best to a Leader Who: Provides reassurance, maintains a supportive atmosphere, provides an open-door policy, defines concise operating standards, is detail-oriented

Needs to Learn That: Total agreement is not always necessary, thorough explanations are not always possible, deadlines must be met, taking a calculated risk can be profitable, there are varying degress of excellence

High S:

Basic Motivations: Security, Appreciation, Assurance

Environment Needs: An area of specialization, identification with a group, established work pattern, stability within a given situation, consistent, familiar environment

Responds Best to a Leader Who: Is relaxed and amiable, allows time to adjust to a change in plans, serves as a friend, allows people to work at their own pace, clearly defines goals and means of reaching them.

Needs to Learn That: Change provides opportunity, friendship isn't everything, discipline is good, it is all right to say "NO!", being a "servant" doesn't mean being a "sucker"

(Information provided by Personality Insights, Inc. Atlanta, GA http://www.personalityinsights.com/)

Knowing what your personality type is, and knowing how to spot other's type could improve your relationships with your clients, friends, family members, team members, etc.

I found this interesting and kind of fun, so I wanted to share! 

Desiree Daniels
RE/MAX Tri County - Robbinsville, NJ
well after reading that i would say i have a multiple personality :)
Mar 21, 2008 02:20 PM
Mandy Brown
RE/MAX Action Realty - Greenwood, SC
Desiree - That is a good thing if you feel you are a combination of all four, that is supposed to be the goal -- making yourself adaptable and well-rounded.  So having multiple personalities isn't so bad after all :-)
Mar 22, 2008 01:08 AM
Stephanie Hylton
Keller Williams Realty - Greenville, SC
ABR

Mandy,

Good call on the DISC- this is a class that we teach in our Keller williams Market Center at least once a month! I have found that by knowing how to utilize the DISC profiles I can get on other people's map of the world and it has definately helped me to get more listings and sell more Real Estate. I am a high D also so I feel your pain- people are extremely frustrating, huh?

Apr 29, 2008 07:36 AM