Product Reviews: CRM, Contact and Lead Management

Services for Real Estate Pros with ActiveRain

ActiveRain was originally a contact management and lead follow up system for our real estate company. Prior to launching the ActiveRain you know and love today, we had a real estate company that primarily operated out of the state of Washington. Our real estate company generated a lot of leads. At our peak we were generating over 200 leads a day in the state. 

We needed something to manage that volume of leads. So we built our own lead management system, we called it ActiveRain (it was hosted at back then).

Over those first few years, we'd add all kinds of cool (for then) features like drip marketing campaigns, automated property alerts and eventually a transaction management piece. We were going to conquer the world! (Or at least online transaction management). The goal was to have every agent using ActiveRain to manage their transactions.

We failed (at transaction management)!. We just were never able to get large scale adoption. I like to think we were ahead of our time (that's what you tell yourself when you fail at something, haha). Out of this failure came the ActiveRain you know today. 

As I look around the CRM landscape today, I see many of the same core elements present that we were building back in the early 00's. And a ton more cool features!

If you have a need to manage relationships in your business, you have the need for a CRM. And remember, this is a relationship business. So that means EVERYONE should have some form of CRM. Here are a few that our members have already reviewed. Check to see if your CRM is on the list of products to be reviewed in the CRM section of product reviews. And if not, you can always add it

Check out these popular CRMs


Market Leader Pro

IXACT Contact Management

Top Producer CRM

This walk through ActiveRain history has been brought to you by Bob Stewart, your friendly AR tour guide. 

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Comments (3)

Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

We currently use Boomtown but are giving serious thought to switching to Market Leader... As always... Thanks for the great info

Feb 21, 2014 04:39 AM
Alexander Kastanis
Ferson Associates LLC - Astoria, NY

Does anyone know the difference between Market Leader with Idx and Wolfnet Idx?

i don't know which one to get.

After research i show that those two are very good.

Feb 26, 2014 07:16 AM
Marc Albrighton
EPAM - Madrid, IA


Top producer...something familiar. In my opinion, I was offered this CRM in the company It turns out that you also recommend it for use) Interesting :)

Mar 31, 2023 10:44 AM