How Do Consumers Search For A Local Realtor®?

By
Real Estate Agent with Integrity Real Estate Group

If a prospect already knows your name they may do a search for you that way but chances are if they weren't referred, didn't drive past your sign or know you personally they aren't going to Google your name.  Why is this important to think about?

Many times we Google our names and see ourselves on the first page of results.  We pat ourselves on the back and say look we are dominating the search engines.  But is this really the way a buyer or seller searches the internet?

Likely a potential buyer or seller looking for a Realtor® in a certain area or neighborhood is going to search for  "XYZ real estate agent" or "XYZ homes for sale."  Not Joe Blow in XYZ neighborhood. 

Have you ever looked at the search terms that lands a potential buyer or seller on your site? If your search results are similar to mine they are all over the map and not a single one of them contained my name. 

The other thing to consider is to do your search in "incognito" mode.  Our computers are smarter than we are and our past searches are stored in our cache.  When we do the same search over and over the results will pull up what's in our cache first.  For more accurate results go incognito or clear your cache before you search.

We all spend a lot of time trying to be on page 1 of Google for search terms to help buyers and sellers find up.  We just need to make sure we aren't fooling ourselves to think searching by our name is going to be how they find us.  Work on making sure you are dominating by the keywords a buyer or seller will use to find you and a home in XYZ neighborhood.


 

Posted by

                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

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Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

Licensed in the Commonwealth of Virginia



 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Tammie White, Broker 03/01/2014 10:16 AM
Topic:
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Rainer
74,880
Brian Clinger
Coldwell Banker AJS Schmidt - Cascade, MI
Brian Clinger ABR, GRI, CRS, SRES

Hi Cindy, I agree that our name search or ranking aren't  helpful in finding new clients, but I do think what people find online once thety are referred to you or  are considering hiring you is.  

Feb 22, 2014 11:27 PM #33
Rainmaker
2,413,648
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Perhaps people think that one agent is a good as another?

Feb 22, 2014 11:34 PM #34
Rainmaker
236,885
Jerri McCombs
Hendersonville NC Relocation - Hendersonville, NC
Hendersonville NC Relocation

When I put together a website for a Realtor@, on top of google analytics I use Clicky.com. It is easier for them to grasp what they need to to to get found. They see what search terms people used to come to their sites and what pages were clicked. It is a realleye opener for them to see that their name or about page is very rarely clicked, and that neighborhoods are the number one search, and view. You are absolutely correct. And Dan, what to do is to continually blog about what is important in your neck of the woods, so to speak. Write about unusual homes, good neighborhoods, and the market for your area (which is much different than the rest of the country I am guessing) and if you write it they will come. I see it all the time. 

Great article Cindy!

 

Feb 22, 2014 11:59 PM #35
Rainmaker
1,826,913
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

You mean they shouldn't hire the realtor with the ad, or the largest ad, on the back of the Yellow Pages?

Feb 23, 2014 12:32 AM #36
Rainmaker
613,532
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Great reminder for all of us.

Feb 23, 2014 01:35 AM #37
Rainer
330,696
Raymond Denton
Homesmart / Evergreen Realty - Lake Forest, CA
Foothill Ranch Specialist

I don't use browers to find out where my websites are anymore, I've been using http://smallseotools.com/keyword-position .  It tells me where I'm at with bing, yahoo and google.

Feb 23, 2014 01:45 AM #38
Rainer
355,882
Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Cindy, you are so right! Of course I have the benefit of my wife Tammie constantly hammering at me with keywords and search terms.

Feb 23, 2014 05:28 AM #41
Ambassador
1,702,855
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Cindy, I see so many agents who are trying to get their name out there. That's okay but the buyer moving from Kansas City won't have the agent's name. He's going to Google the city name homes for sale or if he's visited possibly the neighborhood name. When he does, agent Jane Doe won't show up, my site will. That's the way to be found.

Feb 23, 2014 06:40 AM #42
Rainmaker
2,189,147
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Of course, I had to go check now that you wrote this. I rank #1 in Google anyway for Land Park Agent, East Sacramento Agent and Midtown Sacramento Agent, so I can't complain.

Feb 23, 2014 06:55 AM #43
Rainmaker
217,470
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

It is very hard to rank in a competitive market such as the Metro DC area.   It is sometimes luck and sometimes hard work.

Feb 23, 2014 07:48 AM #44
Rainer
50,909
Larry Thompson
Sierra Pacific Mortgage - Knoxville, TN

Search can be a complicated beast. Especially in crowded search categories and in larger towns. Lead generating websites accompanied with online ads can work well too.

Feb 23, 2014 09:52 AM #45
Rainmaker
561,561
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

Cindy, excellent point!  I wonder how many agents are using Google Adwords to learn what search strings buyers and sellers are really using when they look for an agent.

Feb 23, 2014 10:37 AM #46
Rainmaker
1,352,790
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

What a good set of reminders. I know I get frustrated when I google an Agent to get their phone or email quickly just to find out it is a very , very long process.

Feb 23, 2014 11:09 AM #47
Rainer
187,158
Rick Snow - Selling El Paso TX
EXIT West Realty - El Paso, TX
Cool Deals on Hot Real Estate in El Paso, Texas

I believe a combination of SEO and paid clicks works best. Keyword research is so important and most agents don't have a clue. They spend all their money on the "we can put you on the first page of google" phone calls. 

Feb 23, 2014 08:52 PM #48
Rainmaker
126,717
Tg Glazer - The Right Realtor® for the Right Results!
Coldwell Banker, Westfield, NJ - Cranford, NJ
Westfield/Cranford, NJ area

Excellent point.  People will never look up our names directly (unless they already know us).  We have to get to them in other ways (including our Active Rain posts!!)

Feb 24, 2014 04:15 AM #49
Rainmaker
1,156,200
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

You are correct. I am on Page 1 of Google for a few search terms but NOT my name. Jane Peters is too common, and people who are looking to buy a home are not Googling our names.

Feb 24, 2014 05:31 AM #50
Rainer
2,220
Brandon Doyle
Maple Grove, MN

Cindy,

You nailed it, consumers are searching for realtors, or real estate agents in their area. They may even be searching for popular local brands. I'm working on getting placement for Maple Grove Homes for Sale, Maple Grove Real Estate Agent, Maple Grove Realtor, and Maple Grove Edina Realty for my website; http://www.doylerealestateteam.com It also works to go after the long-tail keywords such as specific neighhorhoods within your city. I've been blogging about local developments and having great success with it

Feb 24, 2014 06:38 AM #51
Ambassador
3,671,809
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Cindy, I think the only time it's important to show up on Page 1 with your name is if you have been in business forever and had a couple of changes in brokerages.  Um.  Like me!

And in my case, I have a very common name.  And I am patting myself on the back because I'm Number 2 on Page 1 of Google.  The competition is JFK's favorite sister and a huge porn star.  So I'm pretty happy with my Google thing.

Feb 24, 2014 09:02 AM #52
Rainer
26,918
Paula Pitts
Keller Williams Realty Gulf Coast - Pensacola, FL
850-417-8301

Cindy,

You are so right.

People search for geography and then ...home for sale.

Feb 24, 2014 12:35 PM #53
Rainmaker
889,179
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I just went and looked for Pearland homes.. two agents names came up but none of them were mine. Time to do some Google juicing.

Mar 03, 2014 09:41 AM #54
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