If a prospect already knows your name they may do a search for you that way but chances are if they weren't referred, didn't drive past your sign or know you personally they aren't going to Google your name. Why is this important to think about?
Many times we Google our names and see ourselves on the first page of results. We pat ourselves on the back and say look we are dominating the search engines. But is this really the way a buyer or seller searches the internet?
Likely a potential buyer or seller looking for a Realtor® in a certain area or neighborhood is going to search for "XYZ real estate agent" or "XYZ homes for sale." Not Joe Blow in XYZ neighborhood.
Have you ever looked at the search terms that lands a potential buyer or seller on your site? If your search results are similar to mine they are all over the map and not a single one of them contained my name.
The other thing to consider is to do your search in "incognito" mode. Our computers are smarter than we are and our past searches are stored in our cache. When we do the same search over and over the results will pull up what's in our cache first. For more accurate results go incognito or clear your cache before you search.
We all spend a lot of time trying to be on page 1 of Google for search terms to help buyers and sellers find up. We just need to make sure we aren't fooling ourselves to think searching by our name is going to be how they find us. Work on making sure you are dominating by the keywords a buyer or seller will use to find you and a home in XYZ neighborhood.