How powerful is it to have videos on YouTube or at least videos somewhere on the internet? I recently learned that YouTube already reaches a larger audience age 18-34 then ANY cable television network.
Talk about a great marketing opportunity that is virtually free and has the power to reach more people then a commercial that has to be paid for. In an age were people want more information faster and on demand video may do to television what websites did to newspaper. The way tech is moving I'm sure we will know in the next few years.
Here are a few tips to YouTube!
1) Just do it! - Many people don't like being in front of the camera, and you don't have to be for all videos, but clients want to get to know you so just do it. The more video's the better the chances of finding you.
2) Vary the Length - The majority of YouTube videos are under 5 minuets, but range from 30 seconds to 20 minuets or more. Change the length as you create more videos so there is something for all to keep them on your videos.
3) Optimize for Google - YouTube is owned by Google and your videos can rank quite high on Google search so optimize your title and description to rank on Google.
4) Keep it simple - Don't put 10 points in a 5 minuet video, make each video for a specific purpose or lesson.