The power of YouTube & a few tips for getting noticed.

By
Real Estate Agent with Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger 177506

How powerful is it to have videos on YouTube or at least videos somewhere on the internet? I recently learned that YouTube already reaches a larger audience age 18-34 then ANY cable television network.

Talk about a great marketing opportunity that is virtually free and has the power to reach more people then a commercial that has to be paid for. In an age were people want more information faster and on demand video may do to television what websites did to newspaper. The way tech is moving I'm sure we will know in the next few years.

Here are a few tips to YouTube!

1) Just do it! - Many people don't like being in front of the camera, and you don't have to be for all videos, but clients want to get to know you so just do it. The more video's the better the chances of finding you.

2) Vary the Length - The majority of YouTube videos are under 5 minuets, but range from 30 seconds to 20 minuets or more. Change the length as you create more videos so there is something for all to keep them on your videos.

3) Optimize for Google - YouTube is owned by Google and your videos can rank quite high on Google search so optimize your title and description to rank on Google.

4) Keep it simple - Don't put 10 points in a 5 minuet video, make each video for a specific purpose or lesson.

 


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Content By: Stefan Winter

Stefan Winter runs a real estate team in Las Vegas called Winter Group at Keller Williams Realty.

 

Stefan and his business partner Blanca Barajas also own a successful marketing consulting firm, as well as a real estate Podcast & course called Keys To Real Estate Leads. Stefan now spends his time expanding his real estate brand to other cities including Chicago, Columbus, Dayton and in 2016 Dusseldorf, Germany. 

 

The Keys to Real Estate Leads Podcast (coming Oct. 5th, 2015) will focus on interviewing top agents and real estate professionals on branding, marketing, and becoming mega agents in any market. Keys to Real Estate Leads also offers a course that teaches agents how to dominate and stand out from the crowed in the noisy online world as well as helping agent NOT BUY LEADS! 

 

The course covers everything from building a professional website, building landing pages, and generating tons of leads from Facebook, Google and other online sources. If you want to succeed, it is a great investment that teaches you how to do every part of online lead generation and does not just keep selling you products.

 

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Rainmaker
731,521
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

Thanks, I need advice in this area. Focus is essential. I am going to actually try to put together something more personal .

Feb 22, 2014 06:54 AM #1
Rainmaker
21,188
Cindy Graesser
Keller Williams - Temecula, CA
CG Premier Realty Group. "We'll Get you Moving!"

Great article..I ve just started using utube!

Feb 22, 2014 10:34 AM #2
Rainmaker
912,350
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Great tips Stefan.  It really is amazing how many videos are watched daily, uploaded daily etc...

Feb 26, 2014 12:43 AM #3
Ambassador
2,491,688
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

My YouTube Channel is a mess... thanks for the motivation... I need to get over there and clean it up!

 

Mar 16, 2014 09:41 AM #4
Rainmaker
2,016,795
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Ah, video for local community events, real estate listing on demand show and tell open houses round the clock. Video is the most misunderstood, neglected marketing child but so powerful for ease of delivery no matter what device your real estate buyers and sellers are on or holding. Best advice is cover the home town flavor, highlight the listings but go easy and don't hog the blinking red light. Turn it around because it's the area, the what's for sale one after another they want Stefan. Not you and me, talking heads going on and on about not much. Will check out your video channel! And consider joining Debb Janes You Tube Thursday's group.

Mar 22, 2014 09:48 PM #5
Rainer
83,067
Bianca Marijan
City Brokerage, Hamilton - Hamilton, ON
Broker Owner of Independent Real Estate Brokerage

Good article, I've got some work to do on my YouTube channel. Will be improving it in the near future!

Mar 24, 2014 12:59 AM #6
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Stefan Winter

Owner - Winter Group & Real Estate Web Tech
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