So,
This app has been around for a few years but has remained under the radar for most people in the U.S. that are over 20 years old. It has over 450 million users outside the U.S. and growing each day. It is a free messaging service that works across platforms, without advertisements BuzzFeed . This app has extra value if you have a number of clients/have a large relocation business, from outside the U.S., because it is free and popular.
Whatsapp has come to everyone's attention because of Facebook buying it last week for $19 billion. This has repercussions for investors and users. The reason I think it is important to understand this app is the way texting spreads. From my experience, the use of texting and texting apps is pushed from the younger users to their parents and relatives. All of my peers have surprised me with their texting habits. They text all the time when we contact each other. They tell me they began texting to keep in touch with their children and grandchildren. Now, it is their default method to communicate even with other adults. Since younger people are using Whatsapp instead of FaceBook, their parents will have to download it to communicate with them. For those of you who want to drill down to the bleeding edge details of this app check out this link from Digital Trends .
The media is predicting that this app will be adopted quickly and as Real Estate agents, it is important to familiarize our selves with it. As an investor in the stock market, I found this Bloomberg report interesting as well Bloomberg .
I hope this post has been helpful in a number of ways. Thank you for reading it.
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