"I want to think about it." Objection

Real Estate Agent with Woodland Management Service / Woodland Real Estate, KW Diversified #1 in Forest Land Mgmt


"I want to think about it." Objection


Do you ask for the sale toward the end of every meeting?  I generally do, unless I don’t want it which does happen occasionally. 


I am always a little disappointed when I get this response "I want to think about it", in my mind it means that I have failed to highlight all of the benefits that I have to offer, it means that this prospect who I know that I can be a value to doesn’t believe that I am of significant value to justify the investment. 

And I have failed at communications 101.

It doesnt do much good to get all flustered at this time though many do, it doesnt do much good to put on the pressure now, they will likely resist.

Going home while they do think about is is also useless, most times they will never answer the phone or set up another meeting, thinking that they already know everything that you have to offer, "why waste more time".

This is a time to regroup, relax, let your prospect relax, and then get ready to start educating again from a slightly different angle.


When I hear this I generally step back, talk about something else for a few minutes, then ask more questions about what they want, and  proceed to educate the future client as to how and why I will provide these benefits.


Jeff Gitomer, has a few more tips in his video below that we all can learn from, enjoy!

Comments (8)

Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

Bob, I'm one of the people who likes to think about it! I am a planner by nature, I prepare, I budget and look at my options... and then I'm ready to commit. At that point I will get back in touch with the company I chose to work with.

I hear you though .. when I meet with prospects, I don't like to hear those words either! You are right, many times we do not hear back from them.

Feb 23, 2014 11:17 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Bob-That phrase, "I want to think it over", is a subject I intended to write about this week. This was a great five-minute video.

Feb 23, 2014 11:46 AM
Florida Management and Consulting Group Inc.
Florida Management and Consulting Group, Inc. - Coral Springs, FL
Real Estate Brokerage and Property Managers

Get points Bob. There is a lot to think about. I agree with Andrea though. Some people really do need time to just process all the information and never make quick decsions anyway.

Feb 23, 2014 11:57 AM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

I like the old saying that goes, "if you need to sleep on it, you'll probably never sleep in it".

I have discovered that there are people out there who lose house after house, agonizing over the need to make a decision and paralyzed with fear about actually making that decision.

Feb 23, 2014 01:03 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

It is all about learning how to read folks, isn't it? Great post and video too

Feb 23, 2014 09:19 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Bob:  Sometimes "convincing" remains out of our reach.  Some people just aren't able to be convinced.  Or there are unknowns or emotions influencing their decision that you just can't conquer.  It's always good to be prepared, educated, and well-versed.  But we have to also be prepared to hear "no" now and then ... it happens ...


Feb 24, 2014 03:28 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

There are some people who just will never make a decision on the spot.  they have to sleep on it.  Drives me crazy.

Feb 24, 2014 05:22 AM
Nicholas Crane
Woodland Companies - Cadott, WI
Managing & Appraising Forest Land

Thanks for sharing these reports, our clients gain value from of this type of information.


Apr 08, 2020 12:44 AM