Marketing a unique feature, why doesn't everyone do it?

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Real Estate Agent with Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger 177506

I came across this amazing picture a few days ago and even though I've never seen something quite this unique it got me thinking, how or to who would you market this amazing feature. Would you even make it a main marketing point or focus on the rest of the home?

For me personally I would market the heck out of this. Perhaps to eco-friendly buyers, wine collectors among other things.

I see many agents in my office and other offices that will use the same exact approach to market each listing even if the property does have an amazing feature. It does not even have to be something you almost never see, big backyard, brand new kitchen, solar panels, I will not say every property has that feature that will work for a certain buyer, but something should stick out that you can write about or advertise. Someone reading about that one feature may have the perfect buyer that leads to the sale.

 

 

 

 

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Content By: Stefan Winter

Stefan Winter runs a real estate team in Las Vegas called Winter Group at Keller Williams Realty.

 

Stefan and his business partner Blanca Barajas also own a successful marketing consulting firm, as well as a real estate Podcast & course called Keys To Real Estate Leads. Stefan now spends his time expanding his real estate brand to other cities including Chicago, Columbus, Dayton and in 2016 Dusseldorf, Germany. 

 

The Keys to Real Estate Leads Podcast (coming Oct. 5th, 2015) will focus on interviewing top agents and real estate professionals on branding, marketing, and becoming mega agents in any market. Keys to Real Estate Leads also offers a course that teaches agents how to dominate and stand out from the crowed in the noisy online world as well as helping agent NOT BUY LEADS! 

 

The course covers everything from building a professional website, building landing pages, and generating tons of leads from Facebook, Google and other online sources. If you want to succeed, it is a great investment that teaches you how to do every part of online lead generation and does not just keep selling you products.

 

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Rainer
207,896
Donny Carter
Carter & Roque Real Estate - Frostburg, MD
Mountain Maryland Real Estate Expert

Hello Stefan- That certainly is a unique feature! You're right, every home has it's own personality and we, as real estate professionals, are charged with finding and highlighting a home's distinctive character and style.

 

Feb 24, 2014 04:55 AM #1
Rainmaker
434,788
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

That is an amazing feature! You are right, even the "cookie cutter" type house after a while has its own unique feature. Good point!

Feb 24, 2014 05:41 AM #2
Rainmaker
3,415,025
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

We listed a home with an amazing closet that we had never seen before. The size, the function, the placement was outstanding, and we let everyone know about it! 

Feb 26, 2014 08:26 PM #3
Rainmaker
1,919,402
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Stefan, I'd definitely market that unique feature, and I suspect that particular house would have other wonderful traits, too. I always look for the special feature--a view, privacy, easy of gardening--every house has something. One listing last year I made sure the photographer took shots of the inside of the garage, and I marketing that!

It's nice to make your acquaintance here; I'm now a follower!

Feb 27, 2014 09:22 AM #4
Ambassador
2,076,440
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You are spot on with this one Stephan. It should be the same way we market ourselves. Certainly, we all have a few unique and remarkable qualities we're known for...

Too often, we get complacent and don't realize that the unique feature is the one thing that might sell the house - quickly.

 

 

Feb 28, 2014 08:19 AM #5
Ambassador
3,716,508
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Good point, Stefan!  But is that a something that opens to  skinny little ladder leading to a wine cellar?  Wow!  Going down for the first bottle would be fine, but maybe not for the seocnd or third one!

Feb 28, 2014 12:09 PM #6
Ambassador
3,985,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

That is a very unusual feature and it should be used in attracting the right buyer. St least maybe more propsects would want to come look.

Feb 28, 2014 12:30 PM #7
Rainmaker
465,214
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello Stefan: Good advice.  Taking what the property has that is different and makes it special is worth featuring. We always use a lot of outside back yard shots in our materials  since outdoor living is a big part of Sun City Texas.

Mar 03, 2014 03:59 AM #8
Rainmaker
912,650
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

That is definitely unique and making it the focus is the only way to go!

Mar 04, 2014 05:14 AM #9
Ambassador
3,240,444
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I would love to list that house! What fun to market to every restaurant, winery, wine magazine, food and beverage industry...etc. Every single house has something special that can be marketed. 

Mar 04, 2014 10:10 AM #10
Rainmaker
5,984,008
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing the photographs. Be careful with posting photographs that you do not own. It is easy to become a target for copyright violations.

Best wishes for great success on ActiveRain.

Mar 05, 2014 08:25 PM #11
Rainmaker
1,681,089
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Stefan, You have a point there. Photographs are worth a thousand words and some agents tke a photo out the ouside of the home and nothing more.

Mar 06, 2014 02:15 AM #12
Rainmaker
2,017,210
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Time in, time out is part of the missing features that never make it to the MLS scrape. If you do video, it is all there and at 30 to 50 "pictures' per second plus your audio explains "this is not something you see in your typical 5,3,1 shoebox... I mean lovely home"....Large images, angles, lots of them. The reason for sameness? Often the listing is thrown on the office lady with the bun hairdo and cat eye glasses from the 1950's. With a you figure it out, do the best you can. That sameness is she has never seen the place. So plays it safe...no info so "neat area, be happy here" and nice nice nice...this or that ..of the obvious.

Mar 10, 2014 08:09 AM #13
Rainmaker
504,894
Teral McDowell
Referral Patners LLC - Murphy, TX

Unique indeed! but is it unique for that neighborhood - hope so; it would sure help it sale. Good post!

Mar 10, 2014 03:16 PM #14
Rainmaker
552,167
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Yes, why not play up something unique about a house if it adds value. THAT would definitely be eyecatching. Love it.

Mar 11, 2014 12:29 PM #15
Rainmaker
212,605
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Roy - Thanks for the advice, I do always try to be careful with that.

Larry - The agents that just put one picture on the outside, I just don't understand them. Talk about providing a bad service to your clients that are trying to sell.

Andrew - I know that is how many places work, I make sure someone on my team does all the uploading of pictures. Standing out is half the battle!

Everyone else, thanks for the kind words and encouragement.

 

Mar 26, 2014 08:37 AM #16
Rainmaker
5,984,008
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is a very creative feature that I would certainly include in the marketing materials.

Make this a very special Independence Day.

Enjoy the holiday weekend!

Jul 04, 2015 01:14 AM #17
Rainmaker
3,251,818
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Stefan

Marketing Unique features  . . . . can go a long in getting the home sold.

Good luck and success.

Lou Ludwig

Jul 14, 2015 09:39 AM #18
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Stefan Winter

Owner - Winter Group & Real Estate Web Tech
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