Can Writing Market Reports Make You the Expert in an Area?

Managing Real Estate Broker with Platinum Properties- (931)771-9070 TN Broker: 208698

Can Writing Market Reports Make You the Expert in an Area?

Market reports in Clarksville TNI have to admit I find writing and reading Market Reports less stimulating and fun than any other type of posts. But I also consider it a necessary part of my blogging and marketing focus therefore I make myself do it every week. Changing it up a little helps keep me interested while still giving the public the information they are needing. Adding fresh information about the area can be challenging at times but I tend to think the consumers reading the posts will like these facts and tidbits.

Writing Market Reports

It has to be consistent because every now and then isn't enough to create the impression I am talking about. How can you let people know, really know about an area if it is not regular and timely? It is not just the regular reporting of data that gets attention, it is the writer's analysis of the data the reader finds so valuable. According to an article published this winter Real Trends, a leading source of news trends and analysis in the real estate industry, the consumer doesn't want to just see charts, numbers and graphs. Though these look pretty and can have a dynamic impact showing trends, the article said the consumer wants to know our take on what it all means. They are looking for our professional opinions and interpretations. If the trends are up we need to say why. If they are down we should be stating our reasons behind these results as well.

Regular Postings

Frequency of our posts matter and a continuum of Market Reports and figures establishes us as the expert and the person in the know about that area or neighborhood. This was confirmed for me last week when I received a call from an agent that I did not know. I had not thought about myself as a particular expert in this subdivision before receiving her call. I knew that I knew the data and was on top of the happenings in the neighborhood, but an I dare call myself an expert? The agent was needing information about a neighborhood, a neighborhood on which I had been writing regular and informative market reports. She had talked to some of the agents in her office about the development and my name came up. What she said gave me an awakening. I hear you are the expert in the neighborhood and would you please help me with some information? Wow! Here is confirmation that we are also being read and watched by others in our industry. If we are being perceived as experts then maybe we are.

The Reality of It

When I study and write regular Market Reports and additionally analyze the data to give my opinion, I am attuned to that market and neighborhood and have indeed become the expert. This research not only gives me something to blog about but I can converse easily with builders, buyers, sellers and other real estate professionals because I know the facts and how they have impacted the area. I have educated myself and it can only help me serve my real estate clients better. My focus and study is giving me confidence and expertise. So writing regular Market Reports has big payoffs both professionally and personally for real estate professionals.

Homes for sale in ClarksvilleNot My Favorite Thing to Do

Although it is not my favorite thing to do, it is a necessary ingredient in staying in the know and being on top of the market. For me writing Market Reports has made me the expert in those areas and neighborhoods that I regularly write about. I now know just how powerful they can be. Being called an expert is no longer daunting because I realize I have earned the title over time.

Can Writing Market Reports Make You the Expert in an Area?

Yes indeed, if you do it right.

If you would like information about neighborhoods in Clarksville or would like to search for homes, I would like to be your agent. Contact Debbie Reynolds at 931-320-6730, I am ready to help.

Posted by

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

931-771-9070 Office | 931-320-6730 Cell

Clarksville TN Homes 


 Google Plus       Follow me on YouTube       


Comments (46)

Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Debbie... it is necessary and everything you do you do with a purpose.

P.S. You might want to read my entry for Roger's contest.... you're in my movie!

Feb 28, 2014 09:14 AM
Karen Johnson, Realtor, ABR
Addison Wolfe Real Estate - Doylestown, PA
"Bucks County PA Homes"

Hi Debbie, I completely agree with you that it is not the most fun subject to write on but it is helpful with SEO and keywords.  Great post and I love the sign! 

Feb 28, 2014 09:30 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Debbie, I too don't always like to write these market reports, but they certainly keep those phone lines ringing. Not sure I am considering myself to be an expert on any given community or neighborhood, but I love to share the facts, and give my opinions on the trends.

Feb 28, 2014 10:30 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Debbie  so true

"They are looking for our professional opinions and interpretations. If the trends are up we need to say why. If they are down we should be stating our reasons behind these results as well."

The key is right there - they seek our professional opinions.

Feb 28, 2014 10:57 AM
Cathy Wolters
Wolters Realty & Property Management Company - Cocoa, FL
Your Brevard County Property Management Expert

Hi Debbie, great post. I don't enjoy them either, but thanks to your post, realize I need to do them more regularly. I also hadn't thought about adding opinions about why, and what it means. 

Feb 28, 2014 11:23 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I think charts and graphs can be helpful, but overall I agree and if we think like consumers, we would want to know what do they mean and what is their effect on me?

Feb 28, 2014 11:43 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Debbie, Staying on top of our local markets, knowing the data, understanding the data, as well as knowing the intricacies in hyper-local segments of our market and being able to articulate it to buyers and sellers does make an expert in the eyes of those receiving the information.

Feb 28, 2014 11:43 AM
Rosie Moore
Serving Sugar Land, Richmond, Rosenberg, Missouri City - Sugar Land, TX

I need to write more market update blogs on a consistent basis. Thanks for the reminder. :-)

Feb 28, 2014 12:02 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Debbie, you said it! I have been doing it for years now - however, I must change the template to give a new look to my weekly simple market reports!

Feb 28, 2014 12:49 PM
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Debbie  I appreciate your advice to offer our professional opinions and interpretations of the marker reports.  That has been lacking on mine.  Thanks for the education!

Feb 28, 2014 01:21 PM
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Hi Debbie: Charts and Graphs are visual aids to help show the trend easily. Like you, market report is boring but on the upside, it keep us in toes with the comings and goings-on.

Feb 28, 2014 08:01 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I like it when I am asked about the real estate market for a particular area and I can give an answer other than it's okay.

Feb 28, 2014 09:53 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Taking the pulse of the industry is always wise...

Feb 28, 2014 10:03 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debbie, I must be abnormal, as I love writing and reading market reports.    Working with relocation buyers and sellers it gives me knowledge of areas across the country and know my market very well after writing them!

Feb 28, 2014 11:08 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is good advice for real estate professionals. The key is to write good and readable market reports. We see too many reports with copied material that is almost impossible to read or understand.

Mar 01, 2014 12:00 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

With any marketing consistency is key, you could have the best market stratedy or product, if you only do it twice a year, it will fail. Consistency seems to be the hardest thing out of anything for me also, the rewards keep me going though.

Mar 01, 2014 12:48 AM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and afternoon Debbie

Debbie my AR site friend, I would say yes it can. One thing many need to be sure of is the fact that folks want the info they are reading is easy for them to understand. Just like you take the time to do, an a very few others on this site write their market reports to be.

Happiness sure is Homemade
Have a good one
Dale in New Hampshire

Mar 01, 2014 03:53 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Debbie~ I was writing fairly regular market reports, then our MLS system changed. Now I need to figure out how to retrieve the data I need to recreate the report, or revise it.

Mar 01, 2014 04:46 AM
Kevin McGourty
Realty ONE Group - Phoenix, AZ

Debbie - Information is power. Obviously, if you can harness the power, then you have the ability to influence others (buyers, sellers, and agents).

Mar 03, 2014 08:34 AM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

What I liked best in your post was the quote, "It is the writer's analysis of the data the reader finds so valuable".  I see market reports that are very dry, all data and no analysis.  What makes an agent an "expert" is the ability to arrive at some sort of conclusion which delivers to the consumer an insight into what all that data really means. 

Mar 04, 2014 10:44 AM