Teavana

By
Title Insurance with First American Title

I was out this morning for an urbanscape video shoot with my friend and coworker Barbie Van Horn. Afterwards we were off to Teavana in the University Village, Seattle for a meeting at 11:00 am and invited a few clients to join us for tea.

Teavana is a new venture by Starbucks. They purchased the brand and opened their first tea bar in New York’s Upper East Side on October 24, 2013. I’ve been to Teavana in the University Village a few times over the past few months and I have to admit I really like it. And this is from a never been a tea aficionado, I’m a coffee guy.

Teavana, university Village, Seattle.

There’s a few things going on here for me and most important... Location, location, location!

I didn’t think I liked the new super dense urban villages that are everywhere now, but I do! They are way superior to the old style malls where everything was housed within one big box.

There’s ample free parking, and it’s clustered around the locations that are why you came here in the first place. It’s a pedestrian friendly campus with a courtyard feel and most storefronts reach out to the walkways outdoors with seating, of course only appropriate when the weathers right.

Film crew from Starbucks in for a local web video shoot.

Teavana is an interesting mix of totally hip urban, yet relaxed and understated in a good way. I like the sensibility, there’s lots to look at, but it’s organized, clean, and not cluttered. It’s roomy, comfy, not a loud lousy acoustic box where you can't hear, and it smells absolutely awesome! I had the Earl Grey Creme Black Tea today and I really enjoyed it. They obviously take a real effort to provide way better than a good product and the customer experience feels very genuine and real.

Samples of pineapple bubbly infused tea over ice. Awesome!

Today was so funny and there was a few interesting confusions... As I said we did a video shoot this morning and were looking for the possibility of shooting a few scenes here at Teavana if things went right. When we showed up there was a camera crew that had just started shooting some random video of the place and people in the shop for some web marketing. We were asked as we came through the door if we were shooting video, “well yes, we were hoping too.” Then they asked if we were with the crew that had just started shooting?

More video going on while we were here at Teavana, University Village, Seattle.

The crew, the staff, and Barbie and I had several laughs sorting it all out and sharing in the confusion. All I can say is, what a great group of people we ran into today and everyone was spontaneous and having fun. We had a lovely chat with a marketing director from Starbucks, said hello to the film crew, enjoyed several conversations with the store staff and I noticed we were in camera when they were doing some of their scenes. Who knows, maybe we’ll show up online in the video!

In the increasingly more mobile society I find myself in, what's so important about a day like today is more and more I find people to play with. I appreciate my experience and find more people like me that are simply out doing what they do, not afraid to seize the moment, the opportunity, and are willing to immediately collaborate and converse possibility to make something happen.

I appreciate savvy people who are friendly and willing to make good things happen spontaneously. If Teavana can maintain anything near the vibe I experienced today, I’m totally hooked for life!

PS... Our clients had a great time too!

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Re-Blogged 1 time:

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  1. Roy Kelley 03/09/2014 08:49 PM
Topic:
ActiveRain Community
Location:
Washington King County Seattle University District
Groups:
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Rainmaker
2,410,211
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent
Urban Hip is a great label for what is going on there, Rene. Love the name too! Teavana!
Mar 06, 2014 03:09 PM #1
Rainmaker
789,474
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
I had no idea Starbucks owned Teavana - interesting to me. Tea drinking is more my gig than coffee..
Mar 06, 2014 07:56 PM #2
Rainmaker
534,589
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
Curator of Happy Endings

Totally sounds like my kind of vibe... Rene!  Like you... I'm a loyal coffee snob tried and true, but I do enjoy a cup of green tea every day ;-)  Teavana has a cool look and I like the name too!  I see you're having lots of spontaneous fun in your neck of the woods.  I'll have what you're having ;-)

Mar 07, 2014 01:46 AM #3
Ambassador
669,806
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Myrl... Not sure where I got urban hip, might have even made it up! ? But it is a cool place. What I really enjoyed was not realizing how much aroma there is from different teas... 

Hi Carol... me either until this visit and the film crew was there with one of the regional marketing directors from Starbucks.

Mel.... Not a big tea drinker, but I'm more enrolled now than ever. I see more tea in future :O) I am having fun, Mel... Life is good!

Mar 08, 2014 05:38 AM #4
Rainmaker
5,130,956
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for telling us about Teavana. I would love to sample their offerings that I might prefer to their coffee.

Have a great week.

Mar 09, 2014 03:04 AM #5
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

This is a perfect example of really being in the neighborhood. You know how to interact and take advantage of an opportunity. Good coverage of this new venue which sounds like it will be a big hit. 

Mar 09, 2014 10:40 PM #6
Rainmaker
806,755
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

An iced teavana on a hot summer afternoon is exactly what this girl needs!  Love that place!

Mar 10, 2014 03:46 AM #7
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Roy... Thanks! They may have a Teavana in your area!

Margaret, thanks! Now that I'm aware of them, yes indeed, they are growing.

Kerrie... totally! 

Mar 14, 2014 07:32 AM #8
Rainmaker
3,090,958
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene' how cool to be there at the beginning! I find it very smart of Starbucks to venture out to Tea and love the name, Endre

Mar 17, 2014 03:44 PM #9
Rainmaker
4,195,244
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Rene,

I had no idea Starbucks bought the brand.  It has been around the various shopping centers in Southern California, and although I have admired the look of the brand, I have found their staff and the execution very weak...I think Starbucks may definitely be a booster rocket for them.  A

Mar 18, 2014 05:59 AM #10
Ambassador
669,806
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Endre... Agreed, smart move on Starbucks part.

Alexandra... me either at first. There are several across the nation now. I like the feel of the place a lot.

Mar 20, 2014 02:08 AM #11
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