Multiple Food Sources

By
Services for Real Estate Pros with EXIT Realty Corp. USA

I’ve heard it said that most of your business in Real Estate can come from 25 people that surround you. If that is so, why don’t we just go find these 25 people and take them out for a drink, share our plan, and ask for their business? It is so easy to chase the next new thing in the business of Real Estate, thinking it will work better than the last. Many hop on the idea that in order to compete, you must come up with a new and better mousetrap. The grass is greener where it is watered in my opinion.

I am a firm believer in multiple food sources. In our business, that might look like email drip campaigns, lead generation through your website, and referrals. These three seem to be the most common yet more and more there is emphasis being placed on lead generation from the internet and less personal interaction. I again believe you have to have several lines in the water if you are going to maximize your “catch” potential. Before you head out fishing though, you need to know what you are fishing for. Relying solely on the internet can limit your business and leave it vulnerable.

New agents often are inundated with initial training, technology and tools to help them learn the business quickly. They have so many ideas and strategies being thrown at them from their manager and what they read on the internet that they simply start running at 100mph without first putting on their running shoes. Whether you are new, emerging or experienced in this business, you have to have a plan. It is important to first learn the fundamental basics of Real Estate, and then sample every aspect so you can determine what fits your personality. Create and follow a plan based on your style.

A good plan must include a strategy of what demographic you are going after and how you are going to reach them. How do they think, what are their needs and how do I reach them. It is again like fishing; if you know there is a hot spot where the fish hang out in a particular lake, you go directly for the hot spot, put on the right bait and drop a few lines. With our business, once you determine your food sources, you can create a plan that gives you the best chance of getting their attention, and eating!

The wheel of life is made up of many spokes including spiritual, health, family, work, recreation and so on. So should your wheel of Real Estate have spokes, and each spoke should drive revenue to the hub, which are you and your family. One of these spokes you can only find at EXIT Realty, the Residual spoke. Including this spoke in your plan can offer you freedom through additional income that flows to you like an unending river. It can provide you with income in the event of an emergency, into retirement and ultimately for your loved ones after you pass. Often it shows up just when you really need it.

 

Anyone can start from now and make a brand new ending. If you are looking for another food source, don’t overlook the obvious one right in front of you. Ask yourself, if I was forced to stop working tomorrow because of an emergency, do I have enough food sources feeding my family? If you haven’t already, take the time now to create your plan, identify your food sources, set up a system to reach them, and ACT on your plan. 

Make it a great month!

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Industry
Groups:
Realtors®
Tags:
buyers
sellers
tech
training
fishing
franchises
exit realty
craig witt

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,290,996
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Craig,

Great post!  I couldn't agree more.  We have multiple different sources that we tap into ALL THE TIME.

 

Mar 07, 2014 01:00 AM #1
Rainmaker
23,363
Craig Witt
EXIT Realty Corp. USA - Traverse City, MI
President-North U.S. Division

Thanks Wayne! Have a great 2014!

Mar 07, 2014 01:04 AM #2
Anonymous
Ruth Johnson, Homes for Heroes
Great blog post Craig!
Mar 07, 2014 05:09 AM #3
Rainmaker
32,027
Kevin Kilpatrick
EXIT Realty Success, Salt Lake City, West Jordan, Utah - West Jordan, UT

I agree, multiple sources equals stability and sometimes even sanity!

Mar 07, 2014 05:56 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
23,363

Craig Witt

President-North U.S. Division
Ask me a question
*
*
*
*
Spam prevention

Additional Information