Video isn't just for agents: it's also a helpful tool for allied real estate professionals. Last month, I posted about how home inspectors can use video to attract and retain customers. This month, I'm spotlighting mortgage and title professionals. If you work in one of these fields, here are some ways you can use video to grow your business.
Generate referrals. Much of a mortgage or title professional's business comes from referrals, usually through agents who recommend their favorite professionals to buyers or sellers. Or a brokerage may designate a particular title or mortgage company as a preferred vendor. A video bio or tour of your office is a great way to introduce yourself to agents and brokers who can send business your way. Distribute it via email blast, post it on your website, or send it out on DVD.
Beef up your website. Of course, there will always be customers who find you on their own or through a friend. These customers are very likely to visit your website before booking an appointment – and that makes your website an ideal place to post an introductory video. It should be friendly, welcoming, and informative. Greet your prospective customers, explain what you do, and tell them why you're their best choice for mortgage or title services.
Share your specialty. Maybe you're an expert in VA or FHA loans, handle a large volume of short sales or refinances, or offer paper-free closings. Whatever sets you apart, make a video for it. Include your own explanation as well as a testimonial or two from satisfied customers.
Educate your customers. Mortgages and title transfers are very confusing to a lot of people, especially first-time home buyers or sellers. Consider making a few videos to educate your customers about topics such as debt-to-income ratios, mortgage or closing fees, the differences between loan types, or the importance of title insurance. Keep them short, sweet, and easy to understand, and post them to your website or YouTube. It's a great way to set yourself up as a trusted expert in the field.
What are your suggestions for using video in mortgage and title services?
Comments(7)