Does Professional Property Management Matter for Sarasota Owners?

Real Estate Broker/Owner with Real Property Management of Sarasota & Manatee

Sarasota property managerDoes Professional Property Management Matter for Sarasota - Bradenton - Venice - North Port - Rental Owners?

What are Your Responsibilities as a Landlord?

As property managers we are responsible for providing tenants with a home to live in; and for managing and maintaining a very valuable asset on behalf of owners.  Professionalism in property management matters, whether you're a 'do-it-yourselfer,' or an industry insider.  A true professional must:

Establish Clear Expectations and Foster Good Relations

Property management involves far more than managing bricks and mortar.  In fact, "people management" is as big a part of the process as is physically managing rentals.  Most people respond in kind when treated fairly and honestly, but the true professional is able to maintain a sense of control and civility even when the other party may be acting/reacting otherwise.

A key component of managing people and fostering good relationships involves setting expectations up front.  A great way to do this is through written (we also have videos) procedures manuals that fully explain who is responsible for what, and the procedures for communicating issues and formulating resolutions.  The desired outcome should always be as much of a "win-win" as possible given the particular circumstances.


Maintenance issues are actually very simple to address, provide the following principles are adhered to in advance:

  • Set aside adequate financial reserves to deal with both recurring, and emergency maintenance issues.  As a rule of thumb, we advise a minimum of $500.00 per rental unit be immediately accessible to address maintenance issues.
  • With adequate reserves, there is never an excuse for deferring needed maintenance and repairs.  The best policy is to perform all preventative maintenance (A/C servicing, quarterly/semi-annual inspections, etc.) on a schedule, and to repair damaged/broken items immediately.
  • Pre-screen vendors (plumbers, electricians, pool-care, lawn-care, etc.) before you need them, so that you have reliable and honest tradesman at the ready when you do need them.

Managing a Vacancy

Treat tenants in such a way as to encourage good tenants to renew (see above).  Draft leases in such a way as to require a 60-day notice of a tenant's intention not to renew, and that always allows for access, showings, advertising, and signage during the 60-day period prior to vacancy.  Once vacant, make sure the property is clean and in good repair.

Set Realistic Rents

We've seen far too many owners, "cut their noses off to spite their faces," by mis-pricing their rentals and ignoring market signals.  Assuming the property is in rent-ready condition (i.e.: clean and in good repair) I promise you that if you have had 25 showings and still no lease, then the asking rent is too high.  For the sake of argument, does it really make sense to keep a property on the market for an extra three months just to hold out for another $100.00 per month?

The math is really quite simple:

At a hypothetical $1,000.00/month asking rent, a property that sits on the market an extra three months costs the owner $3,000.00 in lost revenue -- you would have to find someone willing to pay an extra $250.00/month for a year just to make up the loss (HINT: It isn't going to happen).  It rarely makes sense to hold out for an extra few dollars a month when the cost of doing such is so high.  This is even more true when there have been many showings with no takers, which clearly indicates that the market considers the asking rent to be too high.  It's almost always better to take, say $950.00/month, and get it rented out in just a few weeks.

Hire a Professional Property Manager

Realistically, most 'do-it-yourselfer' simply aren't equipped to professionally manage residential rental properties on their own.  They don't have the maintenance, management, accounting, legal, administrative, and people skills required to profitably and efficiently manage properties over the long term.  In almost all cases (there are exceptions) hiring a professional property management company is the best, most cost effective residential property management solution.

Real Property Management of Sarasota & Manatee is the local affiliate office of the greater company, Real Property Management. Real Property Management is the largest residential property manager in the world having 250+ offices in the U.S. and Canada, and over 60,000 units under management. Real Property Management of Sarasota & Manatee works with the owners of condominium units, single family homes, duplex/multiplex units, and apartment complexes in: Sarasota, Bradenton, Venice, Lakewood Ranch, Siesta Key, Longboat Key, Osprey, Nokomis, Parrish, Ellenton, North Port, Englewood, Palmetto, FL. Call us at 941-225-8183

CONTACT US HERE for a FREE Rental Evaluation and Property Management Quote!

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All the best!
Real Property Management of Sarasota & Manatee
of Sarasota & Manatee

Office: 941-225-8183


"Sarasota & Manatee County, FL Zip Code Market Area - Short Sales, preForeclosure 34201, 34202, 34203, 34204, 34205, 34206, 34207, 34208, 34209, 34210, 34211, 34212, 34215, 34216, 34217, 34218, 34219, 34220, 34221, 34222, 34228, 34243, 34250, 34251, 34260, 34264, 34270, 34281, 34282, 34229, 34230, 34231, 34232, 34233, 34234, 34235, 34236, 34237, 34238, 34239, 34240, 34241, 34242, 34272, 34274, 34275, 34276, 34277, 34278, 34293, 33834, 34251, 34284, 34285, 34223, 34224, 34284, 34285, 34286, 34287, 34288, 34289, 34290, 34291, 34292, 34293, 34295


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