One of the key tenets of blogging is transparency.
A blog is not only an excellent vehicle for the delivery of pertinent information, but it can also offer insight into the personality and disposition or the writer.
Which can be a very good thing!
But it can also be a very bad thing if the author tends to present themselves in a negative light. Sometimes a writer can come across as a bully, a fanatic, or emotionally unstable.
And while this may NOT affect the way that they do business, it just might cause a prospective customer to look elsewhere when it comes time to use the service or product offered by the overzealous scribe.
That’s not to say a writer should not be passionate about their work. Properly directed passion can be a wonderful attribute that can inspire and motivate.
The key is “properly directed!”
It’s a fine line, but it is an important one.
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