Marketing Plan For Homes Listed By The Jamie Cox Group
We Start With Internet Marketing
Statistics show that over 90% of home buyers begin their search online before they ever talk to a real estate agent. An even more interesting number is that 37% of all buyers actually found the home they purchased first online. This is a massive number and it is the first time in history there has been a source greater than the real estate agent in finding the property.
Since that's where the buyer's are, the majority of our time, effort, and money is spent marketing your property online. We've learned there are five avenues to effectively showcase your property to the most buyers. That way we will get it sold for the most amount of money, in the least amount of time and with the least amount of hassle.
#1 Brokerage Websites
Although our team is with Keller Williams Realty Southwest, we know brokerage websites are extremely important to gaining exposure for your home. These include websites like Century 21, Keller Williams, Re/Max, Windermere, Realty One, etc. Our technology allows us to market your property effectively across a majority of all brokerage websites in the United States.
#2 National Portals
There's probably more then 500 different portals at this point. Our team subscribes to a service that allows us to make sure your property is showcased on ALL OF THEM across the nation. National portals are things like Trulia, Zillow, Realtor.com, Activerain, Homes.com, etc.
#3 Search Engines
If someone typed in "Homes For Sale In Your Community
", it's safe to assume they already have an idea of where they want to live. They probably have a job close by and they're probably already familiar with the price points within that community. Our team posts content daily about Las Vegas neighborhoods and homes for sale via blog posts on Activerain.com, Blogger.com, and other major blogging platforms to insure that buyer's see your home. Visit our Activerain
blog to see recent community blog posts.
Here's a few examples of PAGE 1 Google search results that will get your home sold:
#4 Classified Services
These are services like Craigslist, Oodle, Kijiji, etc. Most agents will post a few pictures with a brief description. We've found that buyer's don't want to be bothered with sifting through thousands of homes that do not meet their criteria. Our team operates under the assumption that most people have an idea of the specific area they would like to live. Thus, we take the time to post information about specific communities and show them all homes available in each community. This strategy keeps them on our website longer because the information is more valuable for a serious buyer.
#5 Social Media
Our team believes social media, and relationships via social media, is changing the landscape of the entire internet. It is taking business back to the way our grandparents did business. The days where a business can provide a lousy service and/or a product are gone. Social media affords us the opportunity to share reviews, feedback, and performance of any business with the entire world with a click of a button.
Our marketing plan allows us to Tweet information about your community and property, share relevant market information with the "fans" of our Facebook Business Page
, run ads on Facebook, post videos of your property on YouTube, and share images of your property and community on Pinterest and other social sharing sites.
Jamie Cox Group's Mobile App
Web search is going MOBILE and what better way to take advantage of that than with an app? Our mobile app
gives customers access to the most accurate real estate information right at their fingertips:
- Easily Connect with us and send property inquiries instantly
- Allows a buyer to search by drawing a circle in the area they want to live on the map
- Customize searches using local points of interest
- Scroll through photos, add homes as favorite, and share listings with friends
- Estimate their mortgage payments using the mortgage calculator.
Offline Marketing Efforts
Although the internet is a powerful source used to find buyers for your property, our marketing plan is set up to include these additional offline marketing strategies.
Real Estate Agents
Our team understands that in order for your home to sell, we must sell it twice. First, we must sell it to buyer's via the internet. Then we must "sell" it to other real estate agents who have pre-qualified buyer's that are already out looking for properties. This is why when we list a property, the first thing we do is let every active real estate agent in the Greater Las Vegas Association of Realtors know that your home is on the market. We share with them the price, why they should take their buyer's to see it and the details of your home and it's key features.
Real Estate Yard Signs
Statistics show that 15% of all clients found the actual home they purchased through signs, flyers, and other onsite advertising. Because this is a substantial portion of the buyers market, our plan allows us to create signage and flyers that make the phone ring. This will get people inside your home.
Just Listed and Just Sold Postcards
Although print media is responsible for less than 3% of all listings being sold last year, we've found success finding buyer's for our listings by mailing 'Just Listed' and 'Just Sold' postcards to the neighborhoods where we are doing business. As it turns out, when a home owner likes their neighborhood, they're likely to recommend it to their friends and family. Becuase of that, they will let them know when something comes up for sale.