Are you treating Pinterest like Pin the Tail on the Donkey?
Who hasn’t played “Pin The Tail on the Donkey”? Pin the tail on the donkey is a game you’ll find commonly played at kids birthday parties (I’ve even seen it played at adult parties!). Do you remember the donkey being pinned to the wall and then the child or you are blindfolded and then rotated around a few times to get you a bit out of sorts and then you’re placed in front of the donkey, which you now cannot see, because remember you’re blindfolded. You’re handed a paper tail with a push pin attached to it and you must now “pin the tail” to the correct location on the donkey where a tail goes; its rear end. You have no idea, as you fumble around trying to determine where that tail should be pinned. If you get the tail pinned closest to where the tail should go on the donkey, you win!
That was a fun strategy, but oh so wrong when it comes to Pinterest. Pinterest involves a strategy, a plan, a vision and goals for what you want to accomplish. Putting blinders on and spinning around in confusion and then pinning wherever the pin may fall will not be an effective Real Estate pinning strategy. So what will? Below you’ll find 5 strategies to get you on the right Pinterest track to supply fuel for your Real Estate business.
Pinterest is a fantastic compliment for Real Estate, as I’ve said again and again and if you’re not utilizing this fantastic medium you’re missing the boat. Real Estate is all about selling homes, while Pinterest is the perfect place to showcase what goes inside our homes; the homes that we just happen to sell!
1. Create Boards according to your niche and/or farm areas
You’ll want to create Boards that let visitors know where it is that you do business. If you’re a Real Estate Agent in Coral Springs Florida, your Boards need to show that Coral Springs is where you concentrate your business. (Feel free to take a peek at one of my (Coral Springs Real Estate boards ). Local Boards for your farm area are must have Boards. When a visitor comes to your Pinterest page, they should be able to see where you succeed at doing business. Add to that, any of your specialities or your niche. Do you specialize in First Time Home Buyers? If so, make sure you have a Board indicating that niche of yours in your city.
I have a Group Real Estate Board and we're always welcoming new pinners if you'd like to add your Tips for selling a home. You can see the board here "Tips for Selling your home". Just email me your email address and I'll send you an invitation. Email me at: LynnP@ImagineYourHouse.com.
You can even further elaborate on your farm area boards by adding such topics as Restaurants, events, schools, favorite spots in town, etc.
2. Get organized
Placement of your Pinterest Boards is an important step in continuing the whole brainchild of Pinterest; that of the appeal of Images and how you’ll allure your followers and hopeful followers. A haphazard placement isn’t as alluring as a thought out organization of your Boards would be.
Don’t be afraid to come out of the gates letting others know that you’re in the business of selling homes. Highlighting Real Estate Boards within the first few rows is key. When doing so, just make sure that you group complimentary Boards together and not just wherever the Boards may fall as you create them. Boards can be easily moved around by clicking and dragging them to where they’d be most suitable. You can organize by rows.
If you’re like me and also enjoy Pinterest on a personal level, group those Boards also in a complimentary, pleasing manner. I would recommend the addition of rooms of the home Boards, as they are perfect attributes to your Real Estate Boards. These can be placed in rows between your Real Estate Boards to break up the all business mentality along with your other personal interest Boards. As in any Social Media platform, you can’t always just talk shop so be sure to mix it up. It’s also a great opportunity to reveal more about you, which can make you more appealing to a customer, business network relationship or to a new found friend.
3. Clean up your Board Covers
Did you know that you can change you covers? You can also move them around so that the image selected for your cover is placed for maximum viewing pleasure. If you’ve got a beautiful image of a wonderful view to a home you’re selling, you don’t want to cut it in half, but rather move it around so the image can catch a visitors interest and they’ll likely want to click on it to find out more.
Also, you don’t have to select a cover and leave it there indefinitely. Enhance your Boards by changing the covers periodically. You can even change the covers so they compliment nearby boards. Perhaps one month you could highlight a red row.
4. Pin consistently
Pinning to Pinterest needs to be done consistently. You cannot pin one day and be gone for a month. You need to build it into your marketing strategy with plans for daily and weekly pinning. It is this consistency that will provide you with the SEO that you’re seeking, so eventually your Boards will rank well by Google search. This will not happen overnight, as it can take some time to have your Pinterest power noticed. This Pinterest Power that I describe is incredible, as I’ve seen it beat out some of the Big Box names in Real Estate. Pinterest is one of the best drivers to my website.
5. Share and interact
Yes sharing and interacting is done on Pinterest and you should too. I’m finding that interaction is taking more of a strong hold than it has in the past, as more pinners get the feel of it realizing that it’s not just about pinning those lovely images. Pinterest like so many other Social Media Platforms, is just that; Social. Don’t be afraid to be social. When you’re pinning, you can make a comment on the pin or when someone pins your pin, let them know that you appreciate them sharing your pin. It’s a great way to establish rapport and to find some great souls on Pinterest. If you’re following the pinner you can tag them by putting the “@” sign before their name so they’ll be alerted of your comment, but currently that’s the sticking point with Pinterest, in that you must follow someone in order for your mention to reach them directly. However, even when you simply comment on a pin of theirs they will be notified. So get going and interact on Pinterest - be appreciative!
The same holds true for sharing. As in any Social Media platform, so much of it is about sharing others content and not just pinning your content/pins all the time. And the pins are an endless source, so keep on sharing!
Article written by Lynn Pineda, your Keller Williams Realty Real Estate Agent professional servicing Southeast Florida, successfully delivering on Real Estate promises. Connect with her on www.ImagineYourHouse.com, Google+ and Pinterest