What Saturday's NAR Decision Could Mean to You

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

On Saturday, NAR made a new policy that lets the local MLS set policies on how agents can (legally) post listings into a social media platform.

NAR just gave one more weapon to the local MLS's and a reason to "restrict listing data," from being shown on anyone's Facebook posts or, change the way and manner in which we can (legally) do it now.

Think about this for a minute.  

Right now, thousands of agents post their listings on their Facebook pages every single day.  My lake house in Monument is for sale and I posted it on this new platform called AdWerx. If you never heard of AdWerx, I'll cover more on them in a minute below. 

Promoting a listing Weblink or URL is pretty darn easy today, thanks to social media.

We'll simply copy and paste the link into Facebook. It traces the link and pops up a few photos for us to pick from, too. Wow! What could be easier?  I can copy and paste dozens of listings into my Facebook wall and on the walls of all my friended subscribers.

It's a fast, fun and easy way to post dozens of listings into hundreds of thousands of people that are following you with just a couple of mouse clicks. 

But "technically speaking," that listing data link or URL belongs to the local MLS. Almost everyone tends to take that for granted. 

It goes without saying that Facebook and other forms of socila media has spoiled a lot of us.  Once we learn to copy and paste listing URL's and once you learn how easy it is to Tweet your listings and post your listings on Facebook -- now it looks like that practice is going to be policed, taxed or changed.

With so many MLS organizations being threatened by technology, it's not a stretch of the imagination to see what's coming down the road now that NAR is going to let the local MLS create new rules, new regulations and (here it comes) more $$$ penalties for not following the new rules.

Millions of posts on Facebook never get deleted. And that can be a problem. No homeowner wants to see their listing still for sale months after they bought it. But a lot of socila media platforms don't give us the ability to delete them once you press the "post" button.

Granted, if a link to said property came from the local MLS, then the link will be dead and when you click on it, you might get a redirect to a home page or an error message might say, "Sorry, this home is no longer offered for sale."

But if you manually post a photo and manually type in the home's listing details... then when the home does sell... you can understand why "...Houston, we have a problem."

NAR's decision could create some interesting problems for a darling new startup company called AdWerx.

AdWerx has poured millions of dollars advertising to agents they can list a property and have your face and your listing shown on the sidebar ads of websites like the Wall Street Journal, CNN and other websites where you won't see Trulia or Zillow ads for agents and homes.

AdWerx in Jeopardy?

What happens to AdWerx? Well for starters, this decision could mean they go out of business. Or, the local MLS can force data licensing fees to them to pay.

Either way, the cause for some alarm is here. Posting your listings on AdWerx as of last Saturday's decision, is going to be a "risky at best," situation until we know exactly what each MLS is going to do with this new NAR rule to make policy on how, when, where, why and how much brokers or agents are going to have to pay to continue the practice of posting listings on any social portal or platform.

Hang on people. It's going to be a bumpy ride from here. 



Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


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Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Bart~ it will be interesting to see how this all plays out! "I just hope the NAR & the RE industry puts the hammer to the aggregate websites, because they really $uck!

Mar 18, 2014 02:02 AM #1
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I just noticed AdWerx. Thanks for the perspective. I agree it's going to be a bumpy ride from here on. I wonder what my local MLS will decide to do.

Mar 18, 2014 02:10 AM #2
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Bart-this is very interesting news, the internet and social media have certainly changed many of the  rules for real estate marketing. 

Mar 18, 2014 02:31 AM #3
David Saks
(retired) - Memphis, TN

I wouldn't use Facebook if I had been the creator. It's nasty. The day it went online I knew it'd become a cheap way to leap into a dungpile of catastrophe. I very nearly have a policy of not doing business with any entity that subscribes to it with a few exceptions. Facebook's integrity has always been questionable. So save your money.

Mar 18, 2014 05:16 AM #4
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Bart - How each MLS creates policy will be interesting and very annoying, since there are two sides to every scenario... having to pony up additional dollars to post listings on social sites would not be my first choice.  Now we just need to wait and see what happens in our respective back yards.

Mar 18, 2014 08:09 AM #5
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Bart-I've seen individual agents ads on Adwerkx but not listings in my area. They must have some cookies embedded because their ads are on many pages on which I search.

May 20, 2014 04:59 AM #6
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Bartley, This is an interesting topic and I am wondering if you have an update of how this is shaking out?

Jun 01, 2014 01:45 AM #7
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson


I also am curious of any new info on this.  I just posted a blog asking if anyone had been using ADWERX and had a good or not so good experience.   Been a couple of months , do you still use adwerx?   Thanks  Bill

Jun 10, 2014 03:58 AM #8
Than Maynard
Coldwell Banker Heart of Oklahoma - Purcell, OK
Broker - Licensed to List & Sell - 405-990-8862

I was just researching AdWerx. I did a search on AR for posts about and this was the only I found.

What has been your experience with it?

Jul 16, 2014 03:25 AM #9
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