Online Marketing Advice For Agents, Investors and Wholesalers

Real Estate Agent

As competition in the real estate business continues to stiffen, real estate investors and wholesalers are left with no choice but to devise or adopt new ways and strategies to stay competitive. These days, it is hard to get new leads that will eventually convert into a sale. Home sellers usually get frustrated when they still receive no meaningful leads after sending numerous postcards, envelop after envelop, and even employing the best companies for SEO to boost traffic to their site and hopeful close a sale. After a while, some of them realize that they are not making progress and eventually decide to close down the business.

However, what they do not realize is that the market is dynamic and they have to change with the situation. Older ways of marketing, such as spending money in marketing and research, sending postcards, and cold calling, are not as effective as they once used to be. Fortunately, not all is lost. There is light at the end of the tunnel for real estate investors and wholesalers determined to make it through the stormy weather. Focusing on buying leads will get homeowners to come to you instead of you taking your business to them. This is because distressed homeowners often stumble upon leads seller websites, hoping to get a meaningful lead with great potential.

The process starts by filling a form, confirming the intention to sell their house, which makes it clear that they are beyond the negating and ignoring phrase. What they are looking for is assistance to help sell their property. At this point, there is no need for investors to convince them. For a real estate investor, this is an opportunity to transform a lead into cash. Taking advantage of as many leads as possible increases the chances of closing more deals per month, or at least a deal.

As an investor with capital and ready to upgrade the performance of your business, this presents an enticing opportunity that no business-minded individual can afford to miss. Conducting your own internet marketing could be a waste of money in the long run. Instead, what could be helpful is for real estate wholesalers to buy leads, as they would gain access to websites targeting various groups of seller keywords. Moreover, most of the research and work has been done for them; all they need to do is act before someone else does.

More and more homeowners are now turning to the internet for solutions to their real estate challenges and problems, thanks to technology. They have realized that lead providers have internet marketing experts with the relevant knowledge and skills required to capture leads. Besides, they are also investors themselves, so they know what other investors are look for in what is considered a “great deal”. All investors have one thing in common – they all want to take leads and convert them into great deals.

Once an investor has an ever-growing source of profitable leads, closing these deals is not a big problem. If marketing is no longer working, maybe it is time to change the strategy to buying leads instead. Some businesses have gotten a little creative and offer one free lead (usually up to $300 value) to gain the trust of investors. This is a good way, for an investor, to try to find out if it could work for their business. As they are sometimes called, these distressed real estate lead sources are making it easier for investors to find homeowners who may also be facing the same problem. It is a WIN-WIN situation for everyone involved.

Also remember that respect is an important ingredient when it comes to success. Approaching a homeowner with respect from the leads received will not only ensure you do not abuse their privacy, but will also build healthy business relationships and networks that can last for years. They do not necessarily have to sell you their homes, but they may know someone who may be interested in doing business with you.

With that in mind, one thing remains clear in today’s real estate industry – adapt, or die!

If you are interested in getting a free, pre-qualified, highly motivated real estate seller lead, visit or call (305) 771-1557. We have exclusive leads from distressed real estate owners, and are looking to create lasting relationships with wholesalers, investors and realtors who could benefit from them. The price per lead starts at only $50 US. Make sure you contact us before someone else takes takes all the leads in your territory. If you want us to build and optmize your own lead capturing websites, visit us at

Comments (1)

Christopher Rismay

Interesting read, you can also check if you need help with backlink building to boost your SEO.

Jul 29, 2018 11:27 AM